Sr. Director, Customer Growth Business Development

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

September 5, 2024

Shift:

Job Description Summary:

The Sr. Director, Customer Growth Business Development role is a new position that will provide strategic leadership within the FSOP Business Development Center of Excellence. This team will secure new business, drive new category growth and play a key role in successfully managing our continued pipeline of renewals through building content, effective stewardship materials and other commercial tools. As a newly formed Business Development COE, we’re looking for individuals who are solution oriented and comfortable with “white space.” The ideal candidate will find opportunities to make progress and create value, even when the path forward is not clear.

This position will serve as the strategic bridge between Coca-Cola and our potential/existing customers and their guests, representing the perspective/voice of customers in how Coca-Cola brands and capabilities can best serve their needs. 

Location:  Atlanta preferred, other Eastern or Central time zones will be considered

What You'll Do for Us

• Lead all growth/customer marketing related activities for the new Business Development COE

• Build strategic relationships with C-Suite marketing executives at top customers in the Code 10 pipeline

• Serve as team lead with internal stakeholders to secure support for Business Development project needs (i.e. Insights, Digital, Brand, Assets, Commercial, etc.)

• Support strategic development of customer stewardship materials to provide improved support of Code 10 & Code 5 efforts being led by other FSOP customer teams (i.e. Why Coke Evolution, Value Bundle, Code 5/10 Playbook, Bev. Consultant Playbook, etc.)

• Provide customer insights to brand, integrated marketing, innovation and strategy teams, and identify when additional customer marketing research may be required to position us to win new business or retain existing customers

• Identify key trends and gaps within our value bundle (i.e. food/bev pairings), and connect with internal subject matter experts to develop solutions & commercialize best practices

• Create a communication plan for internal senior leaders that stewards Code 10 and Code 5 marketing strategies using various tools to gain alignment (e.g., newsletters, PowerPoint presentations, face-to-face meetings, video conferencing, etc.)

• Build impactful relationships through Industry engagements

Qualification & Requirements:

Education: Bachelor's Degree or equivalent work experience

Related Work Experience:

10+ years in marketing, agency or equivalent years of CPG experience, preferably with background/experience working with Foodservice customers.

Functional Skills:

• Customer Marketing or Shopper Marketing experience, ideally within FSOP

• Demonstrated ability to develop unique and compelling beverage partnership strategies, preferably with Code 10 customers

• Strong communication & influencing skills

• Comfortable leading through complex, long-term projects

• Strong problem-solving skills, solution orientation

• Thrive in ambiguity

• Planning and organizing

• Capable of leading through change

• Fast and agile learner

Travel - Approximately 20-30%

What We Can Do For You 

• Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career. 

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

Skills:

Brand Positioning, Channel Management, Competitor Analysis, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Shopper Marketing, Social Media Strategies