Senior B2B Performance Marketing Manager, SEM

Company Description

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hyper growth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward

Shopify is now permanently remote and working towards a future that is digital by default. Learn more about what this can mean for you.

Job Description

We are seeking a Senior B2B Performance Marketing Manager with experience in marketing specifically for a B2B SaaS company targeting mid-market to enterprise level clients. The ideal candidate will be a data-driven and analytical marketer with a track record of driving growth through performance marketing. 

As the Senior B2B Performance Marketing Manager you will work closely with other members of the marketing team and cross-functional teams, to develop, test, and iterate on performance marketing campaigns that drive qualified leads and revenue growth.

Our Team:

We have a cutting-edge, expanding Search Engine Marketing (SEM) team with high business impact and visibility, 9-figure budgets, dedicated support from Google and Bing, and wide-open opportunities for growth. We are looking for analytical leaders and SEM experts to grow our campaigns. Paid search advertising is our largest digital marketing investment. We work to drive high performing marketing campaigns that test often and prioritize innovation.

Responsibilities:

• Manage, execute, and optimize our mid-market to enterprise level SEM campaigns to drive new qualified leads to the Shopify platform within our efficiency targets.
• Develop a deep understanding of marketing opportunities across our priority regions in NA, EMEA & APAC to feed our global paid search program strategy.
• Analyze and report on campaign performance to provide actionable insights and make informed decisions for continuous improvement.
• Constantly benchmark, test, and evolve current marketing campaigns to ensure the delivery of the best ROI.
• Develop a deep understanding of the mid-market to enterprise level client persona to identify opportunities to drive growth.
• Work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our programs. 
• Collaborate with cross-functional teams, specifically sales, integrated marketing, product marketing, and revenue operations to forecast demand and manage lead flow to achieve revenue targets.
• Collaborate with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.

Qualifications

• Collaborate with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify
• 3+ years managing SEM campaigns; ideally in a B2B environment.
• Strong experience with Excel or Google Sheet.
• Data visualization skills and the ability to translate complex data concepts into actionable insights.
• Experience with SQL is a plus.
• Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, and hypothesis testing 
• A track record of taking ownership over projects and helping them succeed.
• A bias toward action: preferring to work in a fast-paced, agile environment.

Additional Information

We're looking for this role to reside within North America.

All your information will be kept confidential according to EEO guidelines.