Sr. Analyst, Entertainment Analytics

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

About Versant: Versant is an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MSNBC, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and through complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine). Together our assets reach a wide range of passionate consumers across numerous endpoints.

Position Overview: This position reports to the Senior Manager of Sports & Entertainment Analytics and will assist in delivering timely, actionable insights to help drive business decisions for key stakeholders across our Entertainment businesses. This role provides a great opportunity to learn about all angles of the business and gain hands-on experience in media research.

Our team is responsible for building connections between Versant and its diverse audiences across all platforms, using our expertise in how generational and life-stage segments engage with entertainment media. We focus on research, data analysis, and performance metrics that help internal clients better understand target audiences, engagement patterns, consumer behavior and cultural trends.

Responsibilities:

• Create and maintain essential linear TV and streaming viewership data tracking and trending repositories.
• Monitor media industry trades to stay informed on trends, emerging third-party data providers and surface competitive developments to the broader team.
• Partner with the larger research team on the preparation and delivery of regularly recurring cable network performance reports and competitive analyses.
• Analyze and interpret the rapidly evolving media landscape to inform understanding of how audiences consume video content across all platforms, including SVOD and FAST.
• Support research efforts that assess the effectiveness of content strategies, including scheduling and stunting.
• Contribute to custom analyses evaluating the effectiveness of key content types – such as movies, acquired series, and special events – and identifying which genres are resonating with audiences.
• Employ creative data visualization techniques to present research insights in a fresh and thought-provoking manner tailored for key internal stakeholders.
• Oversee measurement processes such as submitting schedule information for cable networks in Versant’s portfolio to Nielsen and ensure programming is captured accurately.

Qualifications

• Bachelor's degree (concentration in Statistics, Business Analytics, Marketing, or related field a plus).
• 2+ years of analytics experience, preferably within the entertainment, media, or digital content industry.
• Demonstrated strength in analytical thinking and data storytelling, with strong proficiency in Microsoft Excel and PowerPoint.
• Highly organized, adept at multitasking, and comfortable thriving in a fast-paced work environment.
• Exceptional communication and organizational abilities, with a keen eye for details.
• Capable of working effectively both independently and within a collaborative team