Marketing Automation Specialist (Fixed-Term, 20 hours/week)

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

onX is seeking a Part-time, Fixed-term Marketing Automation Specialist with a passion for engaging customers and helping them find value in our industry-leading products.  Your focus will be on creating and executing outbound communications across various verticals, with a primary focus on Hunt and Offroad. Your role will involve utilizing and mastering various Marketing Automation (MA) platforms, including Braze, Asana, BeeFree, Amplitude, and Admin tools. You will be a part of our Marketing Automation team that ensures timely and relevant information reaches our customers in ways that facilitate product usage and conversion. This is a great opportunity to be a part of a dynamic growing company focused on making an impact on the business, and helping customers pursue their passions by delivering targeted comms in meaningful ways. This role will report to the Lead Sr. Marketing Communications Manager.

As an onX Marketing Automation Specialist, your essential job duties and responsibilities will look like: 

• Build email, In-App Messages, Push Notifications, and Webmap Modals for Hunt and Offroad verticals, while supporting remaining verticals on a case-by-case basis.
• Collaborate with Hunt and Offroad MA vertical leads to ensure accurate and effective communication, from planning to execution to reporting.
• Provide QA on team members' campaign and canvas builds, serving as a dependable resource who can review the final communication through the lens of a customer.
• Review targeting, and approve comms with accuracy and timeliness. 
• Create and manage promo codes for sale periods across verticals. 
• Inform vertical campaign managers if/when blocked, maintaining a solution-based mindfulness that delivers for our customers.
• Attend and participate in weekly meetings with each vertical (Hunt, Offroad) to review upcoming week schedules and delegate responsibilities for each send.
• Attend weekly vertical coordination meetings for Hunt and Offroad.
• Share up-to-date weekly schedules with the CX team via the #cx-ma-communication Slack channel.
• Execute run rate testing on outgoing communications and report findings to the vertical marketing teams and MA team.

WHAT YOU’LL BRING

• Bachelor’s degree in marketing or equivalent experience. 
• One to three (1–3) years of marketing experience is required, or alternatively, 1–3 years of mobile app-specific customer support experience may be substituted.
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization is a condition of employment with onX.

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Has worked in mobile app marketing
• Expertise in Braze
• Expertise in Amplitude
• Email marketing
• Subscription-based business models

ASSIGNMENT DETAILS

• Duration: This is a fixed-term position expected to begin in early September and last for approximately 4 to 6 months.
• Weekly Hours: 20 hours per week. 
• Assignment Completion Bonus: Upon the successful completion of your full assignment, this position is eligible for an assignment completion bonus at the end of the contract.

WHERE YOU CAN WORK

onX has created a thriving distributed workfor