Sr Director, Partnership Sales

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

 

LEGENDS GLOBAL PARTNERSHIPS

Delivering for the world’s largest and most complex projects, Legends Global Partnerships experts deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world’s premier and emerging brands in a transformational way.  Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more.

 

VENUE/PROJECT DESCRIPTION

Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.  

Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.  

 

THE ROLE   

The Senior Director of Global Partnerships for Bay FC will serve as a critical leader within both the Bay FC Global Partnerships Team and the Legends Global Partnerships Team, based in the San Francisco Bay Area. This individual will spearhead the development and execution of substantial, high-impact partnerships for Bay FC, working to drive the club’s business objectives and brand presence. The Senior Director will lead complex negotiations with senior decision-makers, fostering meaningful partnerships that contribute long-term value to Bay FC's portfolio of assets. Reporting to the Vice President of Global Partnerships, the Senior Director will also be responsible for mentoring junior partnership managers and other sales professionals, helping build a high-performing, collaborative team focused on revenue growth and market expansion.

 

ESSENTIAL FUNCTIONS

•  Function as both a strategic visionary and an individual contributor, crafting and implementing comprehensive go-to-market strategies that capitalize on both immediate opportunities and long-term brand alignment.
•  Develop and oversee a sophisticated prospecting and outreach plan, targeting potential partners at regional, national, and global levels to drive interest and secure impactful partnerships.
•  Leverage a robust network and maintain high-level relationships with C-suite executives across industries, proactively identifying and cultivating new partnership opportunities to enhance Bay FC’s market position.
•  Collaborate closely with Bay FC and Legends executive leadership to align partnership strategies with broader organizational goals, ensuring consistent messaging and integrated marketing efforts.
•  Work cross-functionally with internal stakeholders and external partners to design, plan, and execute strategic partnership activations, delivering measurable value and brand impact.
•  Optimize sales processes and tools in collaboration with the Legends Global Partnerships Team, enhancing CRM utilization and internal communication to drive efficiency in the partnership cyc