Associate Director, Media Planning

Company Description

iProspect is a global full funnel media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

Job Description

We are looking to add an Associate Director, Media Planning to our New York-based iProspect team. Your responsibilities will bring you in person with your team and client on a periodic basis. You will join a supportive team and work with a client that sees us as a true partner.

As the Associate Director, planning reporting to the Senior Director, planning you will set the working style for the group, lead the strategic direction, and be a marketing partner for your clients. You will be an expert on the clients' business and a leader on the business with the clients and within the agency. You will plan for iconic tent pole sponsorship events throughout the year.

• Accountable for media plan output, accuracy, and overall excellence
• Play necessary role facilitating with the Integrated Planning Director and Strategy Director in the collection and evaluation of syndicated consumer and media usage information and play a contributing role in the creation of the communications plans
• Be the comprehensive specialist in existing and latest media opportunities (awareness of available media and marketing services suppliers) that would be relevant to the assigned brand/category and ensure that opportunities within them are presented and communicated to iProspect and client teams.
• Fluent in main implementation and valuation techniques and sources: reach curve updates, MediaTools, windows of change, schedules, actualizations, econometric and brand measurement tools (MMM, METT, Equity Scan)
• Oversee the reporting of competitive market/media information for each brand/category, including business insights that can inform media and broader marketing actions; enlist help from CPD and issue jointly
• Be the facilitating contact point for client's internal media staff and the primary contact point to client's brand staff when media issues are discussed
• Lead the process of strategic media planning and serve as a resource for supervisors, planners and assistants for advice and counsel
• May support the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability

Qualifications

• 4+ years of communications/media planning experience in a large agency setting required
• 2+ years of leadership experience managing a team of planners and supervisors required
• 3+ years of experience in upper funnel media, with important channel experience in Linear TV/Upfronts, CTV, OLV, Streaming Radio, and Social required
• 3+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
• 2+ years of experience with social media and holistic video plans
• Understanding of planning sponsorship campaigns on a national level
• Experience promoting collaborative relationships with other teams

Additional Information

What you get:

• Generous paid holiday schedule
• Opportunity to get experience with a variety of leading brands
• Agile, remote work environment with periodic in person meetings
• Comprehensive healthcare plans
• 401(k) with employer match
• Flexible time-off
• 16 weeks paid parental leave

The anticipated salary range for this position is ($68,000-$110,400). Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
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