Director, Digital Commerce + Omnichannel Marketing Strategy

Director, Digital Commerce + Omnichannel Marketing Strategy

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.  

Kimberly-Clark North America (KCNA) is seeking a strategic, entrepreneurial-minded, analytical leader to join its Digital Commerce + Omnichannel Marketing organization.  The role is a great fit for an ambitious, innovative candidate who is eager to drive a high-growth and transformative business within a fast-paced, dynamic environment.

The Director, Digital Commerce + Omnichannel Marketing Strategy is a leader in both strategy development and strategy execution for KCNA’s Digital Commerce + Omni business.  This individual and his/her team will act as the singular, strategic voice of the KCNA Digital Commerce + Omni marketing in service of mid + long-term initiatives, digital experience, digital + shopper/performance marketing (e.g., retail media, agency, integrated planning, etc.) transformation, and capability building.  The Director will lead a high-performing team of Strategy managers in addition to partnering with KCNA Field Sales + HQ teams in strategy development projects across a range of situations, including full digital commerce strategies, marketing + media strategies/processes, as well as omnichannel specific strategies, playbooks, forecasting/analytics, and operating plans to ensure KCNA delivers on its growth agenda and deliver industry best-in-class thought leadership.

We are seeking a strategic digital and marketing leader with a broad skill set which demonstrates visionary + innovative thought leadership, analytical horsepower, excellent business judgement, relationship building + management, and a passion to be a change-agent motivated by making a positive impact every day.

In this role, you will: 

• Lead innovative end-to-end Digital Commerce strategy development as a partner to business leaders and make adjustments to existing strategies based upon new learning and changes in the competitive environment/broader digital industry.
• Participate in and ensure Digital Commerce integration in the Strategic Business Planning process while also driving integration of Omni Marketing into the yearly integrated marketing planning process (Content + Connections Planning)
• Lead process development and execution/integration of Digital Commerce + Omnichannel Marketing operating rhythms, analytics + measurement (digital shelf, financial metrics, retail media, traditional shopper) into existing/new HQ and field sales workstreams.
• Own thought leadership for business problem definition, project scoping, analytical approach, and work-planning.
• Direct + directly execute data analysis for delivery of strategic projects including financial modeling and insight analysis.
• Interpret results from multiple project components and translate these findings into clear and compelling recommendations and solutions.
• Conduct interviews, lead brainstorming sessions, find critical business information, and help business leaders develop innovative approaches to their business.
• Add personal insight, galvanize discussion and debate across the organization on key strategic issues, generating ideas and creative frameworks, and use a combination of facts, judgement, and personal impact to build credibility and influence outcomes.
• Take ownership for program design, implementation, and change management on select projects critical to our Digital Commerce + Omnichannel Marketing business strategy.
• Navigate + influence a cross-functional, matrix organization to secure continued support from the right stakeholders at all levels (e.g. Executive leadership to Manager level) to drive business results and build talent.

About Us 

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.  

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for