Director, US Breyanzi Commercial Strategy

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Position Summary

The Director, US Breyanzi Commercial Strategy will be responsible for shaping and refining the strategic direction of Breyanzi to drive in-market performance and long-term growth. This role will lead market expansion efforts, lifecycle management (LCM) strategy, and competitive planning to optimize Breyanzi’s positioning within the evolving CAR T landscape. The Director will also oversee a team of agile marketing professionals, ensuring the effective allocation of resources to maximize impact. This individual will work cross-functionally with key stakeholders, including Worldwide Breyanzi, Medical, Market Access, Analytics, and Sales, to develop and execute strategic initiatives that accelerate Breyanzi adoption and expand the CAR T class in lymphoma.

Key Responsibilities

• Develop and refine Breyanzi’s commercial strategy, focusing on lifecycle management (LCM) initiatives to drive sustained brand growth.

• Lead competitive strategy development, ensuring Breyanzi remains differentiated and well-positioned in the evolving CAR T landscape.

• Identify and execute market expansion opportunities, including new indications and treatment settings, in collaboration with cross-functional teams.

• Drive insights-driven strategic planning by leveraging data, market research, and customer feedback to inform decision-making.

• Lead a high-performing team of marketing professionals, optimizing resource allocation to drive execution and maximize impact.

• Partner with Market Access, Medical, Sales, and Worldwide Breyanzi teams to align strategies and ensure integrated execution across the commercial matrix.

• Anticipate competitive shifts and market dynamics, proactively developing strategies to address evolving challenges and opportunities.

• Contribute to key business reviews and presentations for senior leadership to support strategic decision-making.

Qualifications & Experience

• Minimum of 6 years of experience within the pharmaceutical industry, preferably in oncology, hematology, or cell therapy.

• Strong strategic thinking and problem-solving skills, with the ability to synthesize complex data and market trends into actionable strategies.

• Proven ability to develop and execute commercial strategies in a highly competitive and rapidly evolving market.

• Experience in leading and managing cross-functional teams, fostering collaboration, and driving performance.

• Demonstrated ability to lead competitive intelligence efforts and translate insights into effective brand strategies.

• Strong organizational, interpersonal, and communication skills with experience presenting to senior leadership.

• Prior experience in lifecycle management, market expansion, and/or competitive strategy is highly valued.

• Advanced degree preferred (MBA or relevant scientific degree).
   

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the high