Senior Director of Content Analytics, Fandango

Company Description

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

Job Description

About the Role

Fandango Entertainment is seeking a data-driven and programming-savvy Director of Content Analytics to lead efforts in understanding how content resonates with diverse audiences across platforms. This role will focus exclusively on content performance, audience engagement, and programming strategy -- informing both product decisions and content acquisition through deep, actionable insights.

Key Responsibilities

• Audience & Content Performance
• Analyze reach, engagement, and consumption patterns across content types, genres and formats.
• Deliver insights on audience behavior segmented by demographics, geography, platform, and viewing context.
• Identify content trends and performance drivers to inform programming strategy.
• Translate complex data into clear narratives for partners.
• Content Acquisition & Programming
• Develop frameworks for evaluating content ROI, audience fit, and long-term engagement potential.
• Support content licensing and acquisition decisions with audience intelligence.
• Provide near real-time reporting to content programming teams to optimize content planning and publishing.
• Enable experimentation around content programming, promotion and distribution strategies.
• Data Science, Measurement & Reporting
• Ensure consistency and accuracy in content tagging and taxonomy. Drive more advanced approaches to enrich content data that might enable content analytics and/or algorithms (e.g. embeddings, auto-tagging).
• Define and maintain core KPIs for content success across platforms.
• Build scalable dashboards and reporting tools to democratize access to content insights.

Qualifications

• 8+ years of experience in digital analytics,
• Background in streaming media for film, tv or related field.
• Expertise in tools & languages such as Databricks/Snowflake, SQL, Python/R, Adobe/Google Analytics, Tableau/Looker/Domo
• Experience using experimentation platforms to test programming, promotion and distribution strategies for content.
• Proven leadership experience building and managing analytics teams. Ability to mentor and grow diverse teams of analysts, fostering an inclusive, collaborative culture.
• Deep understanding of digital audience behavior, content consumption patterns, and media monetization models.
• Strong communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives.
• Experience and interest in emerging methods and technologies (e.g. AI/ML) that can be used to advance our practices around content analytics and data science.

Salary range: $190,000 - $225,000 (bonus and LTI eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

For LA County and City Residents Only: VERSANT Media will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

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