Associate Specialist Email & SMS Marketing (Spanish/Bilingual)

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Associate Specialist Email & SMS Marketing (Spanish/Bilingual)

Memphis, TN (remote)

6 months (should be extended)

 

The Performance Marketing Email team has an immediate need for contract services to coordinate with email and cross-functional teams to plan, create, deploy and optimize email campaigns.  

 

Key Responsibilities:

Content Creation & Review:

Write, edit, and proofread Spanish and bilingual email and SMS content that resonates with target audiences.

Ensure translations maintain tone, clarity, cultural relevance and brand guidelines

Campaign Execution:

Build and deploy email and SMS campaigns using marketing automation platforms.

Segment audiences and personalize messaging to maximize engagement and conversion.

Quality Assurance:

Review campaigns for accuracy, compliance, and brand consistency across languages.

Performance Optimization:

Analyze campaign metrics and provide actionable insights to improve performance.

Conduct A/B testing on bilingual content to determine effectiveness.

Collaboration:

Work closely with marketing, creative, and analytics teams to align messaging with overall strategy.

Partner with internal stakeholders to ensure emails meet business objectives.

Qualifications:

Language Skills:

Native or near-native proficiency in Spanish and English (written and verbal).

Preferred Qualifications:

Experience in audience segmentation and personalization strategies.

Familiarity with cultural nuances in Spanish-language marketing across different regions.

 

Specific Duties Include:

Produce and execute email campaigns, including building emails from templates and HTML, copywriting, creative alignment, QA, and deploying.

Work in partnership with designers to create/ optimize email creative and copy based on best practices.

Perform render testing across devices to QA emails and ensure correct rendering across most devices.

Build testing opportunities across email

Provide regular campaign performance reports based on KPIs

Assist with SFMC advanced functionality setup and maintenance

 

Required Platform Experience:

Salesforce Marketing Cloud  experience is required

Content Builder – required

Journey Builder – required

Contact Builder – preferred

Adobe Creative Suite: Photoshop -required

Adobe Analytics

Top 3-4 skills

The candidate must have experience working in Salesforce Marketing Cloud to build and deploy emails

Must have the ability to create and proof Spanish and Bilingual content

Must have experience in Photoshop to create images for emails

Attention to detail

Additional Recruitment Details:

Ideal Candidate Profile

The ideal candidate would be someone with 2-3 years of experience

Salesforce Marketing Cloud (SFMC):

Experience in Journey Builder, Email Studio, and Automation Studio

Proven track record of building and optimizing complex email campaigns and customer journeys.

Strong understanding of data extensions, segmentation, and dynamic content.

Attention to detail and ability to QA work prior to deployment

Content Creation & Copywriting:

Skilled in writing clear, concise, and engaging Spanish and Bilingual email content aligned with AP Style guidelines and brand guidelines

Experience collaborating with various teams to maintain voice and tone consistency.

Design & Visual Communication:

Proficient in Adobe Photoshop for email asset creation, image optimization, and layout design.

Understands email design best practices, including responsive design and accessibility.

Project & Time Management:

Demonstrated ability to manage multiple projects simultaneously in fast-paced environments.

Self-starter with a proactive mindset and strong