Join us as we empower the world to work out, creating healthier lives together.

Are you passionate about fitness and ready to build a career raising the bar in fitness innovation and shaping the tools that empower athletes worldwide?  

Join the Life Fitness Accessories team as a driven and analytical Associate Product Manager and put yourself at the heart of innovation. You will manage a dynamic, high-mix portfolio that defines strength and functional training, spanning products such as dumbbells, Olympic bars, bumpers, kettlebells, sleds, plyo boxes, slam balls, and a wide array of other equipment.  You will collaborate with world-class engineering, design, marketing, and sales teams to manage the full product lifecycle—from ideation and market research to launch and performance analysis. If you thrive in a fast-paced environment and have a unique blend of business acumen, creative problem-solving, and a deep understanding of fitness, we want to hear from you. 

This is a hybrid position based out of our facility in Ramsey, MN. Team members work remotely on Mondays and Fridays and collaborate in-office from Tuesday to Thursday. #LI-Hybrid 

As our Associate Product Manager, Accessories, you will:

• Assist the Product Director by contributing to the product vision and strategic roadmap for the accessories category, ensuring alignment with company goals, market trends, and customer needs. 
• Conduct continuous market research, competitive analysis, and trend-spotting to identify new product opportunities and customer pain points. Analyze key account purchasing data to uncover growth opportunities. 
• Translate user needs into clear product requirements and user stories for the development team.  Manage the portfolio's health, including strategies for Excess & Obsolete (E&O) inventory. 
• Collaborate with marketing to develop compelling product positioning, messaging, and launch plans. Partner with the sales and e-commerce teams to create strategies that drive volume, including developing attachment rate metrics, creating sales education modules, and defining equipment packages. 
• Work closely with the Sourcing team to identify, qualify, and manage factory partners. Assist with cost negotiations, defining MOQs, and resolving supplier-related challenges to ensure a healthy supply chain. 
• Utilize tools like Microsoft Power BI to analyze sales data, financials, and other key performance indicators. Present data-driven insights and progress updates to key stakeholders across the organization. 

What Life Fitness / Hammer Strength is looking for in our Associate Product Manager, Accessories:

Required Qualifications: 

• Bachelor’s Degree in Business, Marketing, Engineering, Kinesiology, or a related field; or equivalent relevant work experience. 
• 2-5 years of experience in product management, product development, category management, or a similar role. 
• Proven ability to analyze business metrics and financial data to drive decision-making. 
• Excellent project management skills with a demonstrated ability to manage multiple projects simultaneously in a fast-paced environment. 
• Strong communication, presentation, and interpersonal skills, with the ability to collaborate effectively across departments. 
• Proficiency in Microsoft Office 365 (Excel, PowerPoint, Word). 
• Willingness to travel 5-10% (mostly domestic, occasionally international). 

Preferred Qualifications (Bonus Points if You Have): 

• Direct experience in the fitness equipment.
• A deep passion for and understanding of strength training, functional fitness, and biomechanics. 
• Hands-on experience with data visualization tools, specifically Microsoft Power BI.
• Experience working with a stage-gate product development and launch process.