Jobs and Careers

Director/Sr. Director, US Marketing – Patient Promotion (Uncontrolled Gout)

United Statesfull_timeVerifiedPosted 9 Jun 2026

💰 $260,000/yr($200,000/yr – $260,000/yr)

About the role

Company Description

At Sobi, we believe diversity drives innovation and inclusion creates stronger teams. We are committed to building a workplace where everyone feels valued and empowered to contribute.
If this role excites you but you’re unsure if you meet every requirement, we encourage you to apply. Your unique perspective and experiences could be exactly what we need. We look forward to hearing from you!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team:

Competitive compensation for your work
Generous time off policy
Opportunity to broaden your horizons by attending popular conferences
Emphasis on work/life balance
Collaborative and team-oriented environment
Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Job Description

Lead US patient marketing for Sobi’s rare disease portfolio, focusing on uncontrolled gout. Drive disease awareness, launch excellence, and patient-centric campaigns. Collaborate cross-functionally, ensure compliance, and deliver measurable impact.

Role Overview

Lead all US patient promotion for Sobi’s gout medicines
Develop and execute pre-launch and launch strategies
Build disease-state and branded patient marketing campaigns
Leverage expertise in segmentation, patient insights, and consumer promotion
Flexible location; preference for metro Boston

Key Responsibilities:

Disease-State Education

Develop strategy to increase awareness and accelerate diagnosis
Translate patient insights and market dynamics into impactful campaigns
Identify barriers across the patient journey; activate target segments
Partner with medical, legal, and regulatory for compliant initiatives
Oversee omnichannel campaigns (digital, social, video, search, point-of-care)
Collaborate with patient support and advocacy organizations
Establish and track KPIs for awareness, engagement, and patient actions
Monitor competitive activity and consumer trends

Branded Promotion

Lead branded consumer marketing strategy and execution
Create positioning, messaging, and creative aligned with product profile
Ensure alignment across branded promotion, market access, and patient services
Oversee launch readiness, agency management, media planning, and budget
Optimize omnichannel strategies (TV, digital, CRM, point-of-care)
Ensure regulatory and legal compliance for all materials
Define and track launch metrics and forecasting

Additional Duties

Manage up to 2 marketing colleagues and vendors
Oversee consumer marketing budget
Support key meetings (Launch, National Sales)
Foster collaboration with sales, global commercial, regulatory, legal, analytics, market research, operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access

Qualifications

Qualifications

Requirements:

Bachelor’s degree (business, marketing, sciences preferred)
10+ years of experience in pharma/biotech experience
5+ years of experience in patient/consumer marketing within pharma/biotech
Proven US product launch success
Cross-functional project leadership
Specialty experience (rheumatology ideal)
Excellent communication and interpersonal skills
Proven ability to move between strategy and hands-on execution
Prior experience managing teams and influencing others in a global matrixed environment
Strong project, vendor, and agency management experience

Preferred