Sr. Product Manager - Client Growth Strategy (Backbook)

 

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Product Management

Product Managers at U.S. Bank are customer obsessed in driving product visioning, planning and development to deliver on our human + digital product strategy and staying one step ahead of evolving economic, technological, and customer needs.

As a Product Manager, you will:

• Identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements.
• Activate the connective tissue between U.S. Bank, customer experience, digital, technology, and business line strategy to identify and prioritize product / portfolio opportunities, and establish the product vision, charter and roadmap.
• Defines product outcomes and Objectives and Key Results (OKRs) to prioritize Features/Epics and breaks down work into actionable steps to facilitate product discovery, design, development and delivery.
• Manages the end-to-end product lifecycle and drives the product roadmap leveraging OKRs (Objectives and Key Results). Creates the product in conjunction with agile, experience design, technology and risk partners to achieve business and customer outcomes. In the case of technical products, understands and cares for the technical features, debt reduction and modernization of the technical product with expertise in the technology required of the product.

Preferred qualifications, capabilities, and skills:

• Expertise on the critical interdependencies among product model system elements that help and hinder performance; ability to plan and design solutions that synchronize resources to achieve business results using business metrics, key performance indicators, design systems, service blueprints, and reusability.
• Ability to anticipate shifting market priorities, internal and external customer needs in a manner that consistently adds value.
• Strong customer centricity to implement strategies and techniques used to ensure that customers have a positive experience with the organization's products and services at every touch point.
• Knowledge of technical aspects of software products; ability to design, configure and integrate technical aspects of software products.
• Knowledge of Agile ways of working, knowledge of processes, tools and techniques for assessing and controlling an organization's exposure to risks of various kinds; ability to apply knowledge of risk management appropriately to diverse situations.
• Preferred skills: product PnL, product strategy, vision and planning, product discovery, product development, channel alignment and management, adoption, customer experience research, insight and execution, agile ways of working, go to market and sales channels, performance measurement and optimization, marketing and analytics, customer centricity.

Minimum Qualifications:

• Product management experience.

* This role requires up to 10% travel

About the team/product (s):

This role leads the strategy for maximizing value from the existing client portfolio (“back book”) by driving retention, engagement, and deeper relationships. It translates client behavior, intent signals, and portfolio insights into scalable product, experience, and lifecycle strategies that increase primacy and long‑term relationship value. The ideal leader brings strong portfolio and client behavior expertise, the ability to convert data into actionable strategy, exceptional cross‑functional influence, comfort navigating ambiguity, and executive‑level communication skills. Within 12–18 months, success is demonstrated through embedded client intent frameworks, measurable improvements in retention and engagement, increased product penetration and wallet share, and a scalable roadmap for back‑book growth aligned across product, data, and marketing teams.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves a