Senior Director, Customer Lifecycle Marketing

A Place for Mom is looking for a strategic, data-driven Senior Director of Customer Lifecycle Management to own the end-to-end lifecycle strategy for our consumer audience. In this role, you will design and execute programs that deepen engagement, improve conversion, and maximize the long-term value of the families we serve. You will work cross-functionally with Marketing, Product, Data Science, and Sales teams to build a best-in-class lifecycle engine at scale.

What You’ll Do

• Own the customer lifecycle strategy across acquisition, activation, engagement, retention, and win-back stages for consumers visiting our platform.

• Develop and execute multi-channel lifecycle campaigns (email, SMS, push, in-app) that drive meaningful engagement and conversion across the family decision journey.

• Define and track lifecycle KPIs including engagement rates, conversion rates, churn, NPS, and LTV; use data to continuously optimize performance.

• Partner with Data Science, Analytics, and Sales teams to build segmentation models, predictive triggers, and personalization frameworks that deliver the right message at the right moment.

• Collaborate with Product to influence roadmap priorities that improve lifecycle touchpoints and the overall consumer experience.

• Lead A/B testing and experimentation programs to drive iterative improvement across lifecycle communications and journeys.

• Manage and develop a team of lifecycle marketers and CRM specialists.

• Partner with Marketing, Product, Data, and Technology teams to embed AI-driven decisioning, audience segmentation, personalization, and workflow automation across lifecycle programs and customer touchpoints.

• Present lifecycle performance and strategic recommendations to senior leadership regularly.

Requirements

• 8+ years of experience in lifecycle marketing, CRM, or growth marketing, with at least 3 years in a leadership role.

• Proven track record of building and scaling lifecycle programs that drive measurable business outcomes.

• Deep expertise in marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, Braze, Iterable, or similar) and CRM tools.

• Strong analytical skills with the ability to translate complex data into clear strategies and actionable insights.

• Experience working with segmentation, personalization, and predictive modeling in a consumer-facing business.

• Excellent cross-functional collaboration skills; able to influence without authority across Product, Engineering, and Data teams.

• Outstanding written and verbal communication skills; comfortable presenting to executive stakeholders.

• Passion for A Place for Mom’s mission and a desire to create meaningful impact for families navigating one of life’s most important decisions.

• Bachelor’s degree required; MBA or advanced degree a plus.

Why You’ll Love it Here

• Mission-driven work: Every day you will help hundreds of thousands of families make one of the most important decisions of their lives.

• Scale and impact: With 20M+ annual site visitors and a category-leading brand, you will have the reach to drive meaningful results.

• Collaborative culture: Join a team of passionate, talented professionals committed to innovation and excellence.

• Competitive compensation, equity, and benefits package.

• Flexible hybrid work environment.

Compensation

• Base Salary - $175k - $225k

• Bonus - 30% Management Bonus

Benefits

• 401(k) plus match

• Dental insurance

• Health insurance

• Vision Insurance

• Paid Time Off

• Pet Insurance

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

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