Creative Technology and AI Enablement Senior Manager

About this role:

This newly created role leads a team of developers and bridges creative, production, and technology to deploy automation and artificial intelligence that transform campaign delivery. You will advance the In‑House Agency’s technology ecosystem—implementing platforms and content systems that increase output velocity, lower production costs, and strengthen creative quality at scale.  This role follows a hybrid work schedule and can sit in Minneapolis, MN or San Francisco, CA.  The Wells Fargo job profile is Marketing Senior Manager.

In this role, you will:

• Map & Align the Ecosystem: Map the creative technology ecosystem across agency teams including account/project management, creative, production, delivery, and channel teams; define handoffs, content models, and versioning to eliminate bottlenecks

• Evaluate, Pilot & Scale: Run proofs of concept and scale platforms (CMS, DAM, workflow, automation, AI) that improve speed, quality, and reuse

• Build the Capability Roadmap: Maintain a transparent, value‑based roadmap aligned to campaign and business priorities

• Design AI & Automation Workflows: Implement templating, component libraries, and AI‑assisted workflows; track impact (cycle time, throughput, rework, cost)

• Web & Content Delivery: Oversee builds for sites, landing pages, microsites, and interactive assets

• Standards, Accessibility & Governance: Establish coding standards, architecture, branching/version control, WCAG 2.2 AA accessibility, brand guardrails, and performance SLAs

• Content Systems & CMS: Evolve CMS and reusable models for omnichannel content and channel handoffs

• Toolchain Interoperability: Ensure tools work together seamlessly (CMS, DAM, marketing automation, ad platforms, analytics, CDP) to reduce duplication, confusion, and manual effort

• Change Management & Adoption: Create playbooks, training, and communications that drive adoption and new ways of working

• Vendor & Budget Management: Select and manage AI vendors and associated budgets

• Leadership: Coach and mentor, a high‑performing, geographically dispersed team of developers

Required Qualifications:

• 6+ years of Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 3+ years of management or leadership experience

Desired Qualifications:

• Experience assessing creative technology needs and requirements on the agency side
• Experience leveraging automation, and AI to reduce workload and increase speed to market 
• Experience translating creative strategy into scalable templates, components, and landing pages
• Experience rolling out training programs/playbooks to drive adoption of new tools and processes 
• Experience with vendor selection/negotiation, budget management, and ROI measurement 
• Experience leading, high-performing geographically dispersed teams

Office Locations & Pay Ranges:

• 600 South 4th Street - Minneapolis, MN ($153,000 - $239,000)
• 333 Market Street - San Francisco, CA ($167,000 - $260,000)

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$153,000.00 - $260,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:

27 Mar 2026

*Job posting may come down early due