Sr. Director - Marketing & Public Awareness Campaigns

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.  The anticipated wage for this position is

$150,000 - $220,000

Senior Director of Marketing and Public Awareness Campaigns 

Position Overview

Lilly is a Medicine Company committed to continuously get better and put Health above all. In order to help people live longer and healthier lives. 

The Global Brand Activation team oversees all Corporate Brand Marketing efforts, media and sports and influencers marketing and creates mass media and targeted campaigns centered around patients’ needs and insights such as patient awareness campaigns

Lilly is staffing for a Senior Director of Marketing and Patient  Awareness Campaigns who will be responsible for the campaign development, strategy, production, execution and measurement and leading a team of marketing associates that will be responsible for the implementation of a public awareness campaign for oncology clinical trials, with a focus on the US market, and potential future global application to OUS. Currently the patient participation rate to clinical trials is only 7% of US cancer patients and the lack of awareness of the availability and purpose of clinical trials precludes patients from having access to future innovative therapy options, especially in adjuvant and early lines of therapy. 

Along with additional Lilly Masterbrand-level marketing efforts] , the main deliverable of this position is an awareness campaign and communication plan rooted in patients’ needs to educate the US general public and cancer patients/caregivers on the availability and value of clinical trial participation and the importance of discussing clinical trials with their doctors.

This position reports to the Vice President of Corporate Brand, Media and Partnerships. An ideal candidate has prior experience in campaign development and execution and proven prior in-market results. This person can quickly build trust and rapport, as well as partner across cross-functional teams, externally and internally, to successfully build an awareness campaign. This position will work closely with our Partnerships and activation Team, especially as it relates to talent management and influencers selection and with  Clinical trial capabilities and associated teams as it relates to clinical trial awareness materials

Responsibilities:

• Leadership: Provide team with strategic leadership and vision, along with appropriate training, development, and coaching 

• Creative Development: Work with external creative agency to create and deliver a comprehensive multi-stakeholder campaign strategy and execution. 

• Transformation: Support transformation change management by leading enterprise workstreams that drive behavior change.  

• Collaboration: Work closely with external agency/partnership partners and internal cross functional partners including Media, Social Media, Privacy, Legal and Regulatory, E&C, CDDA, etc. to deliver awareness campaigns  in a compliant manner. Need to have ability to work within and lead within an IAT agency model.

•  Asset Management: Partner closely with teams on campaign development and deliverables keeping track of campaign assets and associated activation elements. 

• Media Activation: Partner with media team and utilize data to drive brand media activation related campaigns, inclusive but not limited to planning and measurement in collaboration with the media team. A key responsibility of the Senior Director of Marketing is also to optimize work post-launch, based on in-market performance . 

• Data Driven: Partner closely with Advanced Analytics and Market Research teams on frameworks, metrics, learning agendas, and the operationalizing deliverables across partnership marketing. 

• Agency Management: Manage media agency relationships. Establish expectations (two-way) for client - agency partnership. Build relationship with agency leads to accomplish customer focused strategy and tactics. Develop action plans as needed based on regular partnership evaluation. 

• Risk Ma