Senior Director of Growth - Digital Gaming

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel Game Studios harnesses the power of Mattel's iconic brands and IP to create engaging digital games. Our team is guided by industry leaders with decades of experience across gaming, and we are building a portfolio of free-to-play mobile games, apps, and creator platform experiences that bring beloved Mattel franchises to life.

Job Description

The Opportunity: 

As Senior Director of Growth, you will lead the strategic vision and execution of growth marketing across Mattel Game Studios' portfolio. This is an executive leadership role responsible for setting strategy, allocating a $100M+ annual marketing budget, building a world-class growth organization, and serving as the primary growth voice to senior leadership and the broader Mattel organization. You will partner closely with Mattel's corporate Brand Marketing team to ensure gaming initiatives amplify brand equity while delivering measurable business results.

What Your Impact Will Be: 

Executive Leadership & Business Strategy

• Serve as the growth marketing leader at the executive table, presenting strategy, performance, and recommendations to Mattel Executives

• Translate complex growth performance into clear business narratives that drive strategic decision-making and secure investment

• Define the multi-year growth vision for the portfolio, balancing short-term performance targets with long-term brand equity and franchise development

• Partner with Finance and Analytics leadership to establish growth targets, success frameworks, and measurement standards across the portfolio

Portfolio Strategy & Budget Allocation

• Own strategic allocation of $100M+ annual marketing budget across titles, platforms, growth stages, and marketing types

• Establish portfolio-level investment frameworks that balance user acquisition, retention marketing, brand building, and innovation

• Make high-stakes decisions on marketing investment at different game lifecycle stages (soft launch, global launch, live operations, sunset)

• Review and approve major campaign investments, partnership deals, and strategic initiatives proposed by growth leads

• Conduct quarterly business reviews with leadership to assess performance, reallocate resources, and adjust strategy based on portfolio dynamics

Organization Building & Team Leadership

• Manage and scale a high-performing growth marketing organization including User Acquisition, Analytics, and Creative functions

• Establish team structure, roles, responsibilities, and headcount planning aligned with portfolio growth and business objectives

• Develop talent through mentorship, coaching, and career development while building a culture of excellence, accountability, and innovation

• Define operational frameworks, decision rights, and processes that enable the team to execute efficiently and make data-driven decisions at speed

Cross-Functional Partnership & Mattel Integration

• Serve as primary liaison between Mattel Game Studios and Mattel's corporate Brand organization, ensuring alignment on strategy, brand guidelines, and integrated campaigns

• Partner with Product, Studio, and Franchise leads to align growth strategy with game development roadmaps and brand tentpole moments

• Collaborate with Finance to develop business cases for new title launches, expansion into new platforms, and major marketing investments

• Work with Analytics and Data Science to set measurement frameworks, establish success metrics, and drive portfolio-level insights

Innovation & Market Leadership

• Identify emerging opportunities in channels, platforms, partnerships, and marketing technology that could drive competitive advantage

• Cultivate relationships with key platform partners (Applovin, Google, Meta, TikTok) and agency partners to secure strategic opportunities

• Stay ahead of industry trends in mobile gaming, privacy, measurement, and marketing technology to guide team strategy

Qualifications

What We’re Looking For: 

Leadership Experience

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