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CV

Lead Director, Category Manager of the Hispanic Strategy Team

CVS Health
Plantation, United Statesfull_timeVerifiedPosted 16 Jul 2025
💰 $231,540/yr($100,000/yr$231,540/yr)

About the role

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Are you passionate about driving innovation with compelling assortments and experiences? If so, we have two great opportunities to join CV! The first is as the Lead Director, Category Manager of the Hispanic Strategy Team Consumables Team and Alcohol Categories and the second one as the Lead Director, Category Manager Managing the Hispanic Strategy Team Health & Wellness Categories.

To be successful in either of these roles, you will leverage your uncanny ability to follow the vision set forth by your Division Market Manager (DMM) and Senior Category Manager to create an experience for our consumers, driving behaviors that expands market share in your categories. You will work to craft your own strategy for your categories while also proactively anticipating the business needs to create a profitable P&L. You will lead and develop your team to withstand the needs for the business as well poised to be resilient as the market ebs and flows around consumer demand. Using your tactful negotiating skills, you will work cross-functionally to ensure we have the best bottom line financial performance for your assigned categories.

The Lead Director, Category Manager of the Hispanic Strategy Team Consumables Team and Alcohol Categories requires a strong understanding of the Consumables categories, along with extensive experience managing these categories specifically for Hispanic customers. A deep knowledge of preferred brands, purchasing behaviors and experiences within this demographic is essential. Additionally, experience in developing and executing strategies for the Beer, Wine, and Spirits categories is critical to ensuring a well-rounded and competitive assortment.

The Lead Director, Category Manager Managing the Hispanic Strategy Team Health & Wellness Categories requires a strong understanding of the Health & Wellness categories, along with extensive experience managing these categories specifically for Hispanic customers. A deep knowledge of preferred brands, purchasing behaviors and experiences within this demographic is essential. Additionally, experience in developing and executing strategies for the Beer, Wine, and Spirits categories is critical to ensuring a well-rounded and competitive assortment.

In addition, in either role, you will:

  • Deliver sales and margin goals by attaining market share and thoughtfully managing all lines of the category P&L
  • Lead and manage vendor relationships, collaborating and negotiating extensively with manufacturers and vendors to ensure brand and product strategies drive sales and profitability, as well as creating assortments and experiences (both physical & digital) that drive trust & trips with our customers
  • Develop and implement category plans (i.e., plan optimal SKU mix; Extracare loyalty program; weekly, seasonal, annual promotional programs) for merchandising programs that reflect deep personal knowledge of our businesses, customers and client
  • Initiate and execute strategic promotional strategies and marketing plans by collaborating internally with CVS partners (e.g., Inventory, Pricing, Promotion, Finance, Store Brands, Store Design and Store Operations) and supplier partners
  • Lead and develop other colleagues including but not limited to Assistant Category Managers and specialists
  • Collaborate with internal & external partners to deliver compelling experiences
  • Develop and continually sustain a strong understanding of current competition as well as search out new competitive opportunities
  • Customer obsessed - driving inclusive business strategies
  • Contribute to the development and execution of Beer and Wine & Spirits Categories or Health & Wellness initiatives

Primary Job Duties & Responsibilities:

Strategic Planning

  • Fosters and shape innovation by bringing ideas to market in an agile way, while balancing growth potential against financial risk for the broader team
  • Drives the team to deliver best-in-class merchandising experiences across in-store channel for Beer and Wine or Health and Wellness Initiatives and lead strategy for Beer and Wine or Health and Wellness Initiatives catalog, including leading negotiations with all suppliers
  • Develops growth and oversee c

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Company

CVS Health

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