Associate Director of Content Marketing

Title: Associate Director of Content Marketing

Position Type: Staff Full-Time

Days Per Week: Monday - Friday

Hours Per Week: 40

VP Area: University Communications

Department: Marketing Communications

Position Summary

DIVISION DESCRIPTION
The Associate Director of Content Marketing is a professional staff position within the Office of University Communications. The position reports to the Director of Admissions Marketing and Communications and is responsible for institutional messaging, content development and narrative alignment across admissions and advertising campaigns, publications, print materials, websites and digital and social media channels, with a focus on strengthening communications about academic value, student experience and outcomes to prospective students and families.

POSITION SUMMARY
The Associate Director of Content Marketing leads the development of high-impact content that advances Elon University’s national reputation, supports enrollment priorities and strengthens engagement across key audiences, including prospective students and families at critical decision-making points in the enrollment process. This role is responsible for shaping messaging, storytelling and user journeys across digital platforms, advertising campaigns, print materials, websites and social media channels that help drive discovery, consideration, applications and enrollment.

The Associate Director develops and oversees content that brings Elon’s academic excellence, student outcomes, faculty expertise and alumni successes to life, ensuring that prospective students clearly understand Elon's academic distinctiveness, career preparation, mentorship model and transformational outcomes. This role plays a central part in translating institutional strengths into compelling narratives that support recruitment, yield and long-term reputation building.

This position works in close partnership with the Director of Multimedia Marketing to co-develop campaign strategy, with the multimedia team leading creative production, paid media execution and channel optimization, while the Associate Director of Content Marketing is responsible for messaging strategy, copywriting, narrative cohesion and alignment between advertising and in-person experiences, including campus visits, admissions communications and enrollment events.

This position collaborates with the Associate Director of Social Media Marketing, providing input to ensure social media efforts are appropriately leveraged and integrated into broader content and campaign strategies, particularly in shaping perceptions of Elon among prospective students and peer influencers.

Benefits of Working at Elon

As an Elon University employee, you’ll join an internationally acclaimed university with a commitment to fostering a thriving community. Ranked among the most innovative, creative and best-run universities in the nation, Elon’s personal approach to education extends to employees, whose growth, professional development and success is a hallmark of our training and advancement opportunities.

Elon University’s home is the charming town of Elon, North Carolina, a small, friendly community located a short distance from the beach and the mountains, and among the vibrant cities of Greensboro, Raleigh and Durham. In addition to the beautiful canopy of historic oak trees iconic to our campus, you’ll find boundless opportunities for family-friendly recreation, cultural events and outdoor activities. Hiking, water sports, fine dining and entertainment are just a few of the many happenings in the Elon area, making the region one of the nation’s premier travel destinations.

Employees at Elon enjoy a generous and comprehensive benefits package that includes:

28 annual days off, including holidays and vacation.

Immediate tuition remission for undergraduate courses

Tuition remission for approved graduate-level courses after 12 months of employment.

Retirement plan with an 8 percent contribution from the university.

Immediate eligibility for health, dental and vision insurance, along with free acute care and lab services at our onsite Health & Wellness Clinic.

Free use of campus fitness facilities.

Free admission to musical and theater performances, guest speakers, religious and ethnic observances, recitals, art exhibitions, entertainment and our Division I Phoenix athletics.

Eligibility for tuition remission at Elon for spouses, qualifying domestic partners and dependents begins at two years of service. After two years of employment, eligibili