Director, Integrated Strategic Communications - NA Pharmaceuticals (Cardiovascular)

 

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Director, Integrated Strategic Communications - NA Pharmaceuticals (Cardiovascular) 

 

YOUR TASKS AND RESPONSIBILITIES

 

The primary responsibilities of this role, Director, Integrated Strategic Communications – NA Pharmaceuticals (Cardiovascular) are to: 

 

The Integrated Strategic Communications Lead oversees external and internal communications for Bayer’s Pharmaceuticals business, advancing brand and reputation. This role develops and executes communications creative campaign initiatives as a member of the NA Pharmaceuticals Communications squad targeted to HCP, patients and other key audiences. This individual works at a senior level with marketing and brand teams across product franchises with an initial focus in cardiovascular.

 

This role contributes to larger scale above brand and executive communications initiatives, including media relations and brand engagement. This lead is focused on delivering 90-day and long-term business outcomes across all areas. This role brings significant understanding and expertise about the US healthcare market, creative and innovative delivery of programs, and the ability to work flexibly across the most valuable work to deliver optimal business success.

 

 

• Guides development of a strategic message platform that resonates with target audiences and advances the pharma narrative and generates positive brand, above brand and thought leadership content in paid, earned, shared and owned channels;
• Establishes and strengthens relationships with healthcare and business journalists through deep domain expertise of the healthcare media landscape;
• Develops and executes an integrated communications and campaign strategy for both product/brand and above-brand initiatives aligned with key timelines and budget to produce measurable outcomes and successes. Partners closely with corporate, brand and marketing teams;
• Understands the Bayer and competitor landscape initially in cardiovascular to ensure strategic positioning for Bayer’s launch and portfolio brands and to deliver on the Pharmaceuticals outcomes in the company’s most critical market;
• Provides strategic counsel and partnership to brand leaders and agency partners to support positioning the business favorably across marketed and investigational products in cardiovascular but also across a number of pharmaceutical brand and focus areas;
• Collaborates seamlessly with brand and marketing teams and global/US communications colleagues to ensure integrated and successful efforts focusing heavily on milestone communications, scientific data, disease awareness, medical meetings and issues management;
• Serves as editor-in-chief of content/media planning for pharmaceutical communications;
• Partners with Commercial, Medical, Legal and Regulatory colleagues to create effective communications programs aligned with business priorities;
• Create key communications materials (i.e. press releases, stand by statements, Q&A, key messages, narratives);
• Supports the development of content and planning/execution for US and global congresses and conferences;
• Interfaces with country leaders and global communications colleagues to pull through relevant global strategies and plans;
• Establish a measurement program to set/track goals and adjust programming based on results;

• Extract the best work from external agencies and manage plans to budget;
• Serves as member of NA communication squads to deliver on key communications initiatives that support business outcomes across Bayer NA. Initiatives may be in areas such as Brand Execution, Media Relations and Executive Visibility, and Employee Engagement. 

 

 

WHO YOU ARE

 

 

 

Bayer seeks an incumbent who possesses the following: