Executive Creative Director

Patreon is the best place for creators to fire up their fandoms, share exclusive work, and turn their passions into lasting creative businesses. Over 250,000 podcasters, writers, musicians, artists, and other creative people use Patreon to reach their biggest fans directly and earn an income for the value they provide. Creators can offer paid memberships that unlock access to exclusive work and community, or sell individual digital items from their own Patreon shops. 

Ultimately, our goal is simple: fund the creative class. And we’re leaders in that space, having sent over $3.5 billion to creators since our founding. We’re continuing to invest heavily in building the best creator tools with the best team in the creator economy, and are looking for an Executive Creative Director to support our mission.

This role is based in New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model.

About the Role

Patreon is looking for a creative leader to oversee a centralized creative studio of video, copywriting and idea people. Patreon is a leader in building products and services on behalf of creators, and needs a leader to match that energy in crafting best in class marketing assets and launch materials for our creators to get in front of their fans. Reporting directly to the Chief Brand Officer, the Executive Creative Director (ECD) will lead the charge of creating a team culture that is obsessed with great, beautifully crafted and innovative work that celebrates the diversity and vibrancy of Patreon’s thriving communities.

Highly creative and self-motivated, you are able to conceptualize, visualize, and communicate your ideas to all stakeholders. You know how to manage the creative process and execute from brief to final delivery. This role will be instrumental in telling inspiring and motivational stories of Patreon creativity and fandom to help reach and deepen our engagement with new and existing audiences

You get excited at the idea of building and leading a team of full-time and contract employees, you have an expansive network of creative people, and you’re able to execute bespoke projects on large budgets and scaled projects on scrappy budgets. You will have managed and inspired creative teams in an agency, social-savvy media company or within an internal client-side team. Importantly, you will continue to motivate this team to deliver creative excellence across different mediums, and you will constantly seek to elevate creative work to meet the ambitions of the brand while also delivering outstanding business results.

LINK TO AN ONLINE PORTFOLIO IS REQUIRED

• Define creative strategy, visual language, voice, and personality of Patreon’s creator-centric marketing creative, with a focus on awareness and integrated campaign work

• Manage a growing, decentralized team of creatives

• Lead teams to deliver outstanding art direction, photography direction, videography direction, typography and campaign systems

• Partner with internal teams to develop strategies and deliver the best creative concepts and assets

• Use customer and data insights to inspire community and market-specific creative concepts

• Identify creative opportunities by understanding our audience, the competitive landscape, and industry trends to help differentiate us from competitors

• Manage overall quality of creative output and protect the integrity and expression of the Patreon brand

• Guide creative strategies, project roadmaps, and programs forward

• Help allocate creative resources and monitor project milestones and deliverables

• Recruit, coach, develop, and retain top creative talent

• Establish an environment that promotes creative brainstorming, innovation, and risk-taking

About You

• 10+ years experience in a creative role, including three or more years leading a creative team (as this role will have direct report responsibilities)

• Experience managing and collaborating with internal and external teams, including creative agencies

• Built-in partnerships with world class agencies, freelancers, and vendors

• Experience developing scalable campaign platforms

• Storytelling capabilities across several formats

• Experience defining, building, and differentiating brands and sub-brands

• Experience leading the development of integrated marketing campaigns

• Experience with awareness and brand-based marketing strategies and trends in culture and the creative industry

• Experience recruiting, motivating, inspiring, and leading a team of accomplished creatives

• Curiosity for techno