Become a part of our caring community and help us put health first
 

Are you a brand strategist who thrives on clarity, structure, and storytelling? As the Senior Associate, Brand Architecture & Strategy, you’ll support the development and governance of Humana’s brand architecture—ensuring every brand, sub-brand, and product fits cohesively within our portfolio. You’ll help shape how we organize, communicate, and evolve our brand ecosystem.

Key Role Functions

• Support the development and refinement of Humana’s brand architecture, including naming conventions, hierarchy, and brand relationships

• Conduct research and audits to assess brand clarity, consistency, and alignment across touchpoints

• Collaborate with Brand, Product, and Legal teams to evaluate new brand and naming opportunities

• Assist in the development of brand strategy frameworks, guidelines, and governance tools

• Monitor brand usage and support adherence to architecture standards across the enterprise 

Use your skills to make an impact
 

Required Qualifications  

• Bachelor’s degree in Marketing, Communications, Business, or a related field

• 4+ years of experience in brand strategy, brand architecture, or portfolio management within a corporate or agency setting

• Strong analytical, communication, and organizational skills

• Demonstrated ability to translate consumer insights for the development and implementation of brand frameworks, naming conventions, and brand hierarchy models

• Experience managing complex brand systems for portfolio brands in a client or agency setting

• Proven success in cross-functional collaboration with teams such as Legal, Product, Analytics and Research 

 

Preferred Qualifications  

• Experience in healthcare, insurance, or regulated industries

• Background in brand identity systems, naming strategy, and trademark considerations

• Demonstrated ability to leverage brand health tracking and insights into forward looking brand strategy 

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, S