Sr. Marketing Communications Specialist

Expected Travel: Up to 25%

Requisition ID: 10072

 

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation – a relentless pursuit of identifying unmet clinical needs – to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

 

Interventional - The Interventional business unit at Teleflex offers innovative medical devices that are used to diagnose and treat coronary and peripheral vascular diseases. We place a strategic emphasis on complex coronary and peripheral interventions, vascular access, bone access, specialty biologic treatments and cardiac assist. Our current Interventional products include a broad range of clinically relevant solutions, such as our GuideLiner® and Turnpike® Catheters, AC3 Optimus™ Intra-Aortic Balloon Pump and OnControl® Powered Bone Access System. With a strong R&D footprint and pipeline, our fast-growing Interventional business unit is poised to continue the development of new technologies to serve critically ill patients for years to come. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

Position Summary

The Sr. Marketing Communications Specialist is responsible for advancing Teleflex brand awareness and preference in the Interventional space through the development and implementation of marketing communications strategies, plans, and associated projects that comply with corporate brand standards and the Teleflex Marketing Communications Materials Review Process. Responsible for communications initiatives in North America, the Sr. Specialist will partner with key stakeholders in developing and executing strategic and tactical integrated marketing communications plans that support the business unit’s objectives, engage target audiences, and drive sales.  In addition, the Sr. Specialist will be responsible for integrating efforts of cross functional teams, agency partners and other geographies to ensure seamless, consistent execution in all communication channels. 

Principal Responsibilities

•    Own development and project management of marketing communications deliverables, from concept through completion and measurement. This includes managing creative development (i.e., copy and design) of print and digital (e.g., web, social media) promotional materials (e.g., advertisements, brochures, white paper, presentations, press releases, videos), review and editing processes, printing/publishing, archiving and updating.
•    Working with Marketing counterparts, lead the development, creative direction, and execution of BU, product- and category-level Marketing Communications launch plans and campaigns. Plans may include advertising, collateral (e.g., spec sheets, videos, brochures, presentations, case studies, direct mail, testimonials), direct marketing, public relations activities, digital media (website, social media, pay per click, e-blasts), and trade shows and events.  Ensure brand compliance, message accuracy and consistency across all materials.
•    Support development of creative briefs and project plans and manage overall timelines.
•    Write, edit and review copy for compliance with product claims matrices, style guidelines, trademarks, and references/attribution.  
•    Ensure product/market positioning, brand, and major messages are accurately represented in all materials.
•    Develop strategy and manage projects from project definition, resource identification, contracting and management, to implementation and measurement.
•    Manage relations with external vendors (agencies, printers, photographers, etc.) to complete projects on time and on budget.
•    Participate in the planning of marketing communications strategies and programs in support of trade shows and product-related events for assigned business/product lines.
•    Ensure that Interventional product line(s) are represented appropriately in corporate communications and other Teleflex company activities.
•    Work in accordance with Corporate Marketing Communications standards.
•    Drive programs and projects to completion, on time often under tight deadlines, within budget. 
•    Route materials through document control/quality system and work in accordance with Legal, Regulatory, CMA and Compliance guidelines/requirements/policies.
•    Manage/maintain marketin