Senior Marketing Automation Specialist

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®. We are currently seeking a Sr. Marketing Automation Specialist to join our team in Batesville, IN.

Your Role at Batesville:

As a Sr. Marketing Automation Specialist, you will be responsible for developing and implementing strategic email/marketing automation plans and campaigns, ensuring best in class execution, optimization, and overall customer experience. This high impact role combines technical expertise with strategic thinking to create connected, personalized customer journeys. The ideal candidate will have hands-on experience with Oracle Eloqua or a similar marketing automation tool and will have a high confidence developing and executing marketing automation journeys and continuously refining automated journeys and flows to deliver the right message to the right person on the right channel at the right time while elevating campaign performance, engagement, and lead generation. The Marketing Automation Specialist will support our digital transformation journey to drive brand awareness and affinity, lead acquisition and nurturing and customer loyalty through personalization. The desired candidate requires a unique mix of technical, creative, analytic and project management expertise.

How You’ll be Rewarded: 

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• Competitive pay
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

What You’ll Do:

• Define and implement overall marketing automation strategy to support acquisition, retention, upsell and re-engagement goals with a focus on customer data can consumer insights to drive differentiation of segmentation strategies.
• Collaborate and partner with cross-functional marketing team members including product marketing, channel, sales, and technology to develop strategies, plans and specific tools to meet revenue and unit goals.
• Work with Content Writer, Designers, and Channel and Product Marketing Teams to develop innovative campaigns that reach targeted audiences, deliver best-in-class customer experience, inspire meaningful brand engagements, and enhance the brand story.
• Lead and oversee the day-to-day setup, execution, and optimization of automated marketing campaigns, ensuring flawless execution and delivery.
• Design and create emails, SMS messages, forms, nurture programs and lead scoring models. Ensuring campaigns are deployed with accuracy in terms of targeting, content, and timing.
• Design, execute, and optimize customer journeys and marketing campaigns using consumer journey platforms that include SMS, paid advertising, direct mail, integrated marketing automations efforts across channels.
• Ensure our email contact list is up-to-date and works with other systems like CRM/Sales Cloud and JDE Sales Data. Work with CRM, Data Integrity, and Business Intelligence Teams as well as third-party marketing agencies.
• Implement lead nurturing campaigns that enhance brand perceptions and build loyalty and lead scoring initiatives to guide prospects through the sales funnel and increase conversion rates.
• Plan, execute and report on effective A/B testing to optimize performance. Foster a culture of testing and learning to push personalization, automation, and innovation forward.
• Oversee a robust marketing automation campaign schedule for multiple customer segments and strategic initiatives ensuring a mix of promotional, educational, and engagement-focused campaigns. Prioritize campaigns that drive the most ROI for the long-term business.
• Measure performance, provide feedback on objectives, analyze ROI, and optimize digital campaigns for maximum reach and conversion.
• Identify data process improvements and what data can be used to map KPIs and success metrics. Create alignment on what data will be tracked, how and where it will be collected, how it will be standard