Marketing Specialist- Physician Organization (Hybrid Medical Center)

Overview

At Houston Methodist, the Marketing Specialist position is responsible for partnering with and supporting marketing management in driving preference and volume for assigned programs/service lines and maximizing the impact of assigned sponsorships. This client-facing role fosters positive relationships with hospital stakeholders, physicians and vendors as assigned and contributes to the development, implementation, measurement, and optimization of marketing/sponsorship plans. The Marketing Specialist contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.

Houston Methodist Standard

PATIENT AGE GROUP(S) AND POPULATION(S) SERVEDRefer to departmental "Scope of Service" and "Provision of Care" plans, as applicable, for description of primary age groups and populations served by this job for the respective HM entity.

HOUSTON METHODIST EXPERIENCE EXPECTATIONS

• Provide personalized care and service by consistently demonstrating our I CARE values:
  • INTEGRITY: We are honest and ethical in all we say and do.
  • COMPASSION: We embrace the whole person including emotional, ethical, physical, and spiritual needs.
  • ACCOUNTABILITY: We hold ourselves accountable for all our actions.
  • RESPECT: We treat every individual as a person of worth, dignity, and value.
  • EXCELLENCE: We strive to be the best at what we do and a model for others to emulate.

• Practices the Caring and Serving Model

• Delivers personalized service using HM Service Standards

• Provides for exceptional patient/customer experiences by following our Standards of Practice of always using Positive Language (AIDET, Managing Up, Key Words)

• Intentionally collaborates with other healthcare professionals involved in patients/customers or employees' experiential journeys to ensure strong communication, ease of access to information, and a seamless experience.

• Involves patients (customers) in shift/handoff reports by enabling their participation in their plan of care as applicable to the given job

• Displays cultural humility, diversity, equity and inclusion principles

• Actively supports the organization's vision, fulfills the mission and abides by the I CARE values

Responsibilities

PEOPLE ESSENTIAL FUNCTIONS

• Fosters and maintains positive relationships with clients, marketing stakeholders, sponsored organizations and vendors.

• Demonstrates leadership in meetings and actively participates and provides meaningful contributions that drive decision-making. Clearly identifies next steps.

• Contributes to the education of stakeholders related to strategic marketing initiatives that support the organization.

• Promotes a positive work environment and contributes to a dynamic team focused work environment that actively helps one another to achieve optimal department and organizational goals.

SERVICE ESSENTIAL FUNCTIONS

• Contributes to development of plans, campaigns, creative kickoffs, and event strategy. Implements and measures defined key performance indicators (KPI) performance and forms insights under guidance of manager.

• Effectively manages projects with vendors, creative teams with clear communication, timely delivery of assets. Fulfills sponsorship elements to deliver against brand objectives and drive results.

• Collaborates with writers, designers to develop content for web, collateral, blog and newsletter articles, advertising and press releases as assigned.

• Provides input to clients in an advisory capacity in order to help them make sound business decisions by identifying needs, making assessments, and problem-solving issues at hand.

QUALITY/SAFETY ESSENTIAL FUNCTIONS

• Contributes to strategy and performance assessments for programs and service lines, sponsorships and events under guidance of manager. Contributes to the development of effective business cases by gathering and analyzing data and identifying support under guidance of manager.

• Contributes to the optimization of the Houston Methodist experience for consumers by identifying opportunities for excellence.

• Contributes to the development of clear and concise communications, reports, and presentations with compelling data for leadership.

• Develops and reviews marketing collateral and advertising to ensure messaging and photography align with guidelines.

FINANCE ESSENTIAL FUNCTIONS

• Submits invoices on time and tracks and adheres to budgets for assigned pro