Senior Manager, Adobe CJA Architect

The purpose of this role is to execute the approach and strategies outlined by senior leadership, lead and manage day to day work, and manage the day-to-day communication with clients.

Job Description:

Merkle is seeking a Senior Manager, Adobe CJA Architect to apply their expertise in front-end technologies for developing and supporting enterprise-class website analytics implementations. Candidates should have experience in structured environments with defined development methodologies, including client/server and multi-tiered design and development. 

 

As an integral lead of the Analytics team, the Senior Manager, Adobe CJA Architect will utilize tools like Adobe Tags (formerly Launch), Google Tag Manager, and Tealium. You will support marketing-driven testing campaigns and provide actionable architecture recommendations. This role requires a strong command of HTML, JavaScript, and CSS to create innovative technical solutions that drive our clients' analytics insights and testing strategies along with leadership and managerial acumen. 

 

Responsibilities 

• Lead and execute web analytics implementations, especially with Adobe Tags (Launch). 

• Translate business requirements into scalable, resilient analytics solutions. 

• Ensure data accuracy, governance, and consistency across platforms and environments. 

• Diagnose complex implementation and data-quality issues and proactively develop solutions. 

• Analyze web data to derive actionable insights, identify trends, and communicate findings. 

• Measure results against objectives using various analysis tools. 

• Develop processes for successful experiment development. 

• Optimize tagging and data collection processes. 

• Provide support and troubleshooting for cross-functional business partners. 

• Deliver insightful data and results to client management teams. 

• Stay current with industry trends to evaluate and implement new tools and technologies. 

 

Qualifications 

• 7+ years of experience in web development and web analytics 

• Bachelor's degree in Computer Science, Statistics, Analytics, Data Management, or related fields 

• Expert proficiency in Adobe Tags (Launch), Adobe Analytics, Web SDK, and Customer Journey Analytics with deep understanding of implementation architecture and measurement frameworks 

• Advanced front-end development skills including JavaScript, CSS, XHTML, JS Libaries, AJAX, JSON, DOM scripting, XML/XSLT, and W3C DOM methods 

• Experience with AEP including Real-Time CDP, WebSDK, Edge Network, and integration with Adobe Target, Analytics, and external destinations to enable personalization at scale 

• Proven experience designing and implementing data models in AEP using XDM schemas, field groups, and profile stitching logic to enable robust ETL workflows & segmentatio