Marketing AI Operations Manager

About Hatch

Hatch is an AI agent CRM platform that helps home services, home improvement, healthcare, dental, finance, and insurance businesses turn every customer interaction into revenue growth. Our AI CSRs handle conversations over SMS, email, and voice—24/7—enabling businesses to scale 1:1 communication without scaling headcount.

Recently acquired by Yelp, Hatch is accelerating growth and expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started.

The Role

Reporting to the VP of Marketing, we're looking for a Marketing AI Operations Manager to build and manage the marketing technology infrastructure, AI agent force, data systems, and operational processes that power every marketing function at Hatch—bringing a quantitative, engineering-minded approach to automation, attribution, and scalable execution.

This is not a traditional Marketing Ops role. You'll be at the frontier of agentic marketing operations—implementing, managing, and evolving a fleet of internal AI agents that execute marketing workflows alongside human marketers. You'll own and manage Hatch's internal marketing AI agent force, building and refining workflows, and partnering with marketers across the team to establish agent-driven automations that grow in complexity and sophistication over time.

If you thrive at the intersection of marketing technology, data architecture, and AI-powered automation—and you want to define what the next generation of marketing operations looks like—this is your role.

What You'll Own

Marketing Technology & AI Agent Management

• Own and administer the marketing tech stack end to end—HubSpot (CRM & marketing automation), Data enrichment, , Google Analytics 4, Mobly (event attribution), and supporting tools and integrations.

• Own and manage Hatch's internal marketing AI agent force—implementing AI agents, building and refining workflows, and partnering with marketers across the team to establish agent-driven automations that grow in complexity and sophistication over time.

• Make decisive, ROI-driven decisions on tech stack consolidation, vendor selection, and cost efficiency of marketing software.

• Build and maintain integrations between platforms (via native connectors, Zapier/Make, or APIs) to ensure seamless data flow across the marketing and sales ecosystem.

Lead Lifecycle & Funnel Operations

• Manage lead lifecycle processes—scoring, routing, SLAs, and handoff to Sales—ensuring speed-to-contact and conversion rates are continuously optimized.

• Design and implement sophisticated lead scoring models in HubSpot that incorporate behavioral signals, firmographic data, and enrichment from Clay to surface the highest-intent prospects.

• Partner with Sales & Ops teams to maintain CRM alignment and pipeline reporting.

• Build and optimize automated nurture workflows, re-engagement sequences, and lifecycle stage transitions that move leads through the funnel without manual intervention.

Attribution, Analytics & Reporting

• Build and maintain attribution models and reporting dashboards for transparent, closed-loop ROI tracking across all channels and campaigns.

• Deliver end-to-end visibility into channel performance, campaign ROI, CAC, LTV, pipeline velocity, and funnel conversion rates.

• Ensure marketing attribution accuracy and reporting timeliness so the team can make real-time decisions on budget allocation and campaign optimization.

• Own marketing's relationship with data—pulling reports, building dashboards in HubSpot and GA4, and proactively surfacing insights that inform strategy.

Data Quality & Compliance

• Ensure data hygiene, compliance, and list management across all marketing systems.

• Implement automated data quality standards—deduplication, decay monitoring, enrichment coverage—to maintain database integrity.

• Work with legal teams to manage opt-in and send compliance with relevant regulations across email, SMS, and digital channels.

• Maintain and optimize audience segmentation, suppression lists, and data governance processes.

Cross-Functional Collaboration

• Serve as the operational backbone for the entire marketing team enabling Grow