Integrated Brand Marketing Coordinator

Company Description

OUR STORY

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

OUR CODE

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you.

Job Description

We are seeking an organized, creative, and dynamic Integrated Brand Marketing Coordinator to join our team. This individual will play a key role in supporting the execution of brand marketing strategies across multiple channels, ensuring seamless integration and alignment with the brand's overall objectives. The Integrated Brand Marketing Coordinator will collaborate closely with internal teams, agencies, and external partners to execute integrated marketing campaigns that elevate brand visibility, drive engagement, and enhance member experiences.

RESPONSIBILTIES:

Campaign Coordination:

• Assist in the planning, development, and execution of integrated marketing campaigns across digital, print, social media, email, and other channels.
• Coordinate timelines, budgets, and deliverables to ensure campaigns are executed on schedule and within budget.
• Support the integration of various marketing efforts to deliver a cohesive brand message across all touchpoints.

Content Development:

• Work with creative teams to develop engaging content, including visuals, copy, and video for campaigns.
• Ensure all content is aligned with the brand’s voice, guidelines, and marketing objectives.

Brand Strategy Support:

• Ensure all marketing materials and campaigns are consistent with the brand's identity, values, and messaging.

Analytics and Reporting:

• Track and measure campaign performance using analytics tools, providing insights and recommendations to optimize future campaigns.
• Prepare and present reports on campaign outcomes, including KPIs such as engagement rates, conversion rates, and ROI.

Cross-Functional Collaboration:

• Collaborate with internal teams such as product marketing, sales, PR, and digital marketing to align brand messaging and campaign strategies.

Project Management:

• Assist in the development of project timelines, deliverables, and workflow processes to ensure alignment across teams.
• Coordinate with creative, digital, social and PR teams to ensure consistency and timely execution of marketing assets.

Market Research:

• Conduct competitive analysis and market research to stay informed of trends, consumer behavior, and competitive activity.
• Provide insights and recommendations based on research to improve marketing strategies.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 2-4 years of experience in marketing, brand management, or a related field.
• Strong understanding of integrated marketing strategies and tactics.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Knowledge of digital marketing trends, social media platforms, and content creation.
• Excellent communication, project management, and organizational skills.
• Ability to work in a fast-paced environment, handle multiple projects simultaneously, a