Workfront Business Product Lead, Director

We are transforming how content is created, reviewed, and delivered – fast, compliant and at scale. Our End-to-End Content Strategy connects AI, automation, data and smart workflows to deliver high-quality content globally.

At the center of this transformation is a connected product ecosystem, powered by AI-enabled solutions, and data-driven insights, combined with streamlined processes that enhance productivity and maximize marketing ROI. Our commitment is clear: to deliver a streamlined, compliant, user-centric AI-enabled content experience that supports our business globally.

If you are passionate about innovation, collaboration and building products that sit at the intersection of strategy, user experience and technology, join us. Be part of a team that’s setting the North Star for content excellence, leveraging AI and automation to unlock new possibilities and deliver meaningful impact globally.

ROLE PURPOSE

The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront, developing and delivering product offerings that support end-to-end workflows for colleagues and agency partners.

This role serves as the voice of the customer, shaping product strategy and prioritization to improve operational execution, user experience, and measurable outcomes.

This role is responsible for translating business priorities into scalable product capabilities, guiding the evolution from foundational enablement to intelligent automation.

This role is accountable for execution excellence—from early concept and prototyping through enterprise-wide adoption—driving measurable outcomes in user productivity, quality, compliance confidence, and speed to market.

This is an exciting position that has an opportunity to partner with AI teams for further integration.

ROLE RESPONSIBILITIES

Product Strategy​ and Value Delivery

• Shape and refine Workfront product strategy and vision that delivers value to customers, aligned to marketing organization priorities.

• Develop and deliver innovative product offerings supporting end-to-end workflows for internal teams and agency partners

• Lead work management improvements that strengthen Workfront as a central hub for operational execution—connecting teams and streamlining workflows

• Build and curate a prioritized backlog to address fundamental gaps impacting Workfront user experience and operational efficiency

• Establish and maintain product governance, including prioritization frameworks, decision rights, and cross‑functional alignment mechanisms

• Ensure transparency into backlogs and product performance through data -driven metrics (e.g., adoption, efficiency, reuse, impact) to inform ongoing optimization

• Manage Stakeholder buy-in, business requirement alignment and coordination of digital delivery to market release plans

Cross-functional Collaboration and Stakeholder management​

• Collaborate with business, engagement, and operations leaders to incorporate user feedback, adoption signals, and market readiness into product decisions

• Collaborate with internal digital teams, UX experts, and stakeholders to implement a roadmap that streamlines processes while capturing critical metadata for optimization

• Partner with peer platform owners to ensure seamless integration across the broader marketing and technology ecosystem

Change Management, Enablement and Continuous improvement​

• Enable product rollout and scaling efforts, ensuring organizational readiness across processes, systems, and support teams

• Partner with Content at Scale and change management teams to deliver cohesive onboarding, communications, and adoption experiences

• Lead continuous improvement cycles that incorporate user feedback, performance data, and evolving business needs into future releases and roadmap planning

• Clearly articulate value propositions that map back to business needs

BASIC QUALIFICATIONS

• 8+ years in product management/platform delivery

• Bachelor's degree required

• Experience with regulated workflows in pharma/life sciences strongly preferred​​

• Experience stabilizing/optimizing Workfront environments user experience improvement efforts

• Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM-related dependencies)

• Experience influencing and managing cross‑functional stakeholders with conflicting viewpoints to drive consensus