Social Media Manager

COMPANY OVERVIEW 

Pangaea creates and grows digitally native brands on a global scale. Our first  two brands are Lumin and Meridian, both in the personal care space. Our goal is to create iconic, disruptive, and culture impacting brands that attract communities of brand lovers across borders. Since our launch in 2018, we’ve sold our products in 50 different countries. We have grown to over 50 employees and contractors across several locations in the world. We secured Series B funding in 2021 from Eurazeo Brands. 

ABOUT US

 

We are a group of individuals who strive to live out the four values in our behaviors, decisions and actions. We are equally passionate about growing a community for each of our brands as we are for building our internal community of Pangaeans. As Pangaeans, we can’t think of a better place to make a difference in our customers’ journeys of self-care and in our colleagues’ paths to success. We go out of our way to lift each other up, recognize the diverse talents that each person brings to our community and perpetuate a sense of belonging for all.

 

OUR VALUES

 

• Passion: We are mentally and emotionally connected and committed to our work. We are willing to put in the work today, knowing that this will position us for the most success tomorrow and beyond. We are invested in and passionate about Pangaea, its people and its mission.
• Prioritization of Innovation: We research, think critically and explore new possibilities and approaches to problems. We are intentionally curious and strive to obtain innovative recipes for success. By seeking new and creative ways to do things, we believe that we will be able to achieve our mission at unprecedented speed and scale.
• Push the Limits: Pangaea embraces a “yes we can” culture. We work towards our mission no matter how hard it gets or how long it takes. We are equally tenacious as we are relentless and we do what it takes to win as a team.
• Pass it on: Pass on the torch of passion to your team, your coworkers, existing and future employees. 

 

THE ROLE

 

Pangaea is looking for a Social Media Manager to join the brand marketing team. Reporting to the Associate Director of Social Media, Influencer & PR, this role will be integral in shaping and executing the brand’s organic social media strategy. The Social Media Manager brings a track record of growing engaged social communities and can work cross functionally to support multiple business objectives in a fast-paced, high-volume environment. 

KEY RESPONSIBILITIES:

• Develop the organic social media strategy in partnership with the Associate Director of Social Media, Influencer & PR while working cross-functionally with Creative.
• Manage the day-to-day of Pangaea’s social media accounts
• Execute social strategy for new product launches, campaigns and always-on social content programming.
• Collaborate with brand marketing, digital, influencer and creative teams to execute captivating content, digital campaigns, and promotions that grow audiences, drive engagement, and deliver on Pangaea business objectives.
• Generate compelling, fun, creative, and innovative social content aligned with Pangaea’s brands and messaging, to increase brand awareness and user engagement.
• Interact with our social communities to foster an engaged online community and drive positive brand sentiment.
• Manage and update social media content calendars
• Execute social media publishing, and post copywriting ensuring that all posts are accurate and punctual.
• Monitor analytics to track content performance and adjust strategies accordingly. 
• Stay informed about trends and algorithm updates to optimize content performance, while keeping a pulse on cultural trends so we can respond in a clever and light hearted way.
• Conceptualize and implement social media contests and partnerships to enhance brand visibility and foster stronger customer relationships.
• Support brand marketing events & activations as needed 

MINIMUM QUALIFICATIONS:

• BA/BS in Marketing, Communications or relevant field required
• 4+ years of direct experience with social media, content, or community with a proven track record of driving audience growth, engagement, and conversation.
• Creative, out-of-the-box thinker; ability to come up with new, creative, and innovative ideas.
• Solid writing/copywriting skills, with experience creating engaging and concise copy for social
• Intermediate