Senior Growth Product Manager, Growth

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

Roofr has tens of thousands of active users and paying customers. The Growth team exists to unlock value for roofers across North America, and drive adoption of the platform. While there are core product teams nurturing the product in their own swim lanes, the Growth team takes a cross-platform view and works to improve the overall stickiness among our roofers.

As a Growth PM, you will report into VP, Product Growth, own all Growth initiatives, be extremely customer-centric, build high-impact product experiences, and execute on new AI experiments/features.

What You'll Get to Do

• Own Roofr’s Activation and Adoption roadmap and execution (ex: Identify opportunities, prioritize the high-value ones, improve discoverability of a product or feature, make activation flows better, get users to deeply adopt the platform etc.) 
• Know your customer: understand our customers, their usage and needs (continuous customer discovery, quantitative learnings, feedback)
• Reduce friction, and highlight value in the product 
• Create delightful product experiences that encourage organic expansion
• Translate data insights and user research into product hypotheses
• Design and run A/B tests and rapid proofs of concept to optimize key conversion points
• Be accountable for the outputs of the Growth pod 
• Partner closely with Marketing, Sales and core EPDD (Engineering, Product, Data and Design) teams to evangelize our product adoption goals
• Think deeply about and act on key growth KPIs (ex: architect the right events, activation rate, time-to-value, self-serve revenue etc.) 
• Build and implement AI evaluations to launch new or enhance existing features

What You'll Bring to the Role

• Objectivity,  customer obsession and growth mindset 
• 3+ years of product management experience with 2+ years on Growth pods (or equivalent experience)
• Bonus if you’ve solved for SMBs/Prosumers/Verticals 
• Proven track record of driving measurable growth (ex: improved activation, made onboarding better, increased adoption etc)
• Ability to prioritize customer problems and have strong reasoning behind it 
• Experience designing and analyzing A/B tests with statistical significance
• Willingness to dive deep into AI evals and incorporate AI into app workflows
• Understanding of PLG (product-led growth) & PLS (product-led sales) motions
• Proficiency in SQL and analytics tools (Amplitude, Mixpanel, Segment etc)

Who You Are

Great growth teams don’t have well-defined roles or boundaries. They make bold swings, and drive systemic changes (not just tactical optimizations). They are constantly out of their comfort zones. They act with high agency, and exhibit extreme ownership. They are multi-disciplinary. They skillfully influence teammates who aren’t on their own team’s payroll - like Core Product, Marketing, Revenue and Finance. They sweat over how the system works for the users, and polish after proving traction. Their roadmap is flexible. They expect failures, and build guard rails. We strive to live by these values. 

• You will also embody these characteristics
• You're comfortable with ambiguity
• You optimize for learning and speed
• You approach problems with hypothesis-driven thinking
• You build for the long term. The opposite of hacks and anti-patterns
• Your eyes are on the prize (metrics) 
• You are obsessed with understanding what drives customer behavior
• You prototype wild ideas, not just optimize the status quo
• You stay curious about emerging AI tools, and Growth best practices

🏠 What we offer (US + Canada)

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of