VIE USA - Global Junior Brand Manager Innovation (W/M)

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

 

LOCATION & REPORT

 

• V.I.E. as of August 2024
• Based in Chicago
• Reporting to Global Group Brand Manager – Innovation Boursin

 

Are you ready to embark on an exciting journey that blends creativity, innovation, and gourmet delight? Join our global marketing team and become a key player in shaping the future of the fast-growing Boursin cheese brand in North America! Based in our vibrant office in Chicago, we are seeking a passionate and dynamic Global Junior Brand Manager Innovation to collaborate closely with our dedicated teams and take the brand to new heights.

 

MISSIONS

 

As Global Junior Brand Manager Innovation, you will be an integral part of our global marketing team, driving innovation and renovation projects within the Boursin cheese brand. Your role will involve harnessing your marketing prowess and creative energy to propel the brand forward, captivate consumers, and transform culinary experiences across North America.

 

Main Activities in the Job

Your day-to-day activities will be infused with creativity and purpose. You will collaborate with local US and CA marketing teams, Research and Development (RiD) experts, Strategic Insights (SI) gurus, and co-manufacturers to bring visionary ideas to life. From exploring new flavor profiles and packaging concepts to developing captivating brand experiences, you will be at the forefront of crafting the next chapter for Boursin cheese in the US and Canada.

 

More concretely, as Junior Innovation Manager for the US and Canada, you will support the Grout Manager in:

 

Innovation Plan Development and Execution:

• From (pre)exploration to market launch, including consumer/panel research and collaborating with our packaging & product developers
• Act as the central point of contact for innovation planning, including volume forecasting and analysis of country-specific needs and requests
• Liaising with our global agencies and the local marketing teams, leading the creation of guidelines for Integrated Marketing Communication plans and developing the creative advertising master assets for the launch of our innovations

 

Follow up of local markets execution:

• Oversee the monitoring of local activation plans to identify best practices and encourage synergies
• Participate in updating internal reports to measure the effectiveness of innovation launches through business results analysis in close collaboration with the local markets
• Lead monthly business tracking for the US and Canada, as well as category tracking and analysis
• Collaborate with local teams on out-of-home (OOH) communication initiatives (TBC)

 

This role offers exciting opportunities to make a meaningful impact on Boursin’s growth and success in USA and Canada.

 

SKILLS & QUALIFICATIONS

 

We are looking for a bright and passionate individual who brings a fresh perspective and a hunger for innovation to the table. The ideal candidate possesses:

 

• A post-graduate qualification in marketing or a related field, coupled with 1 to 2 years of working experience in marketing
• Strong affinity with food and culinary innovation, reflecting a genuine passion for gourmet exploration and the world of flavors
• Experience in managing innovation projects, demonstrating the ability to infuse creativity into brand development and a track record of driving successful brand initiatives
• Able to translate market, consumer, category, and retailer insights into business opportunities
• Excellent communication skills and the ability to thrive in a collaborative, dynamic, and fast-paced environment
• Show learning agility in assigned projects and through manager support
• Demonstrate autonomy and proactivity while navigating th