Senior AI Product Manager, Agentic & Digital Experience

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.

• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.

• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

The Opportunity

Genentech/Roche is looking to leverage agentic AI across the commercial value chain, including for marketing and sales, medical and government affairs and access to redefine how we engage with patients and physicians. We are seeking an exceptional Senior Business Product Manager to define and lead the platform strategy for this multi-agent system. The platform will orchestrate across different specialized platforms including content creation and review platforms, content management systems, (CMS), Digital Asset Management (DAM) platforms, CRM, Omnichannel delivery systems etc. You will build the core capabilities that accelerate time-to-market while achieving zero critical regulatory errors, regardless of the underlying tools. For a Product leader who thrives on system design and defining interaction logic across diverse enterprise technologies, this is the chance to build the foundational platform for compliant automated operations at Genentech.

The Impact You'll Make

Reporting to the Senior Director, Content Authoring & Assembly, the Senior Business Product Manager, Agentic AI will own the strategy and roadmap for multi agent orchestration, ensuring it drives compliant, autonomous workflow automation across the entire Content Lifecycle from creation in CMS/DAM to deployment.

Strategy and Vision

• Define and articulate the long-term vision and strategy for the Master Automation/Agentic Layer as the enterprise control plane for all content workflows.

• Own the product strategy and roadmap for core orchestration features, including module-to-module communication protocols, dynamic routing across systems, vendor-neutral tool integration frameworks, and state management for complex lifecycles.

• Lead the decomposition of complex workflows (e.g., content versioning, MLR submission) into distinct, system-agnostic tasks that can be efficiently delegated to specialized Agentic Modules within any connected CMS or DAM platform.

• Identify and prioritize opportunities where Master Orchestration can reduce bottlenecks and compliance risk across the entire content value chain.

Execution and Delivery

• Design the architecture and detailed requirements for the Master Layer's reasoning engine: focusing on planning, self-correction, exception handling, and seamless handover to Human-in-the-Loop (HITL) reviewers when required.

• Define data grounding and context sharing requirements to ensure the Master Layer and its modules only operate based on validated, current, and compliant sources, regardless of which CMS/DAM holds the source data.

• Translate workflow re