Lead Product Manager, Branded Card Strategy

About this role:

Wells Fargo is seeking a Lead Product Manager to lead the strategic transformation of the Wells Fargo Branded Credit Card business. In this role, you will influence the evolution of product, credit, and marketing capabilities by defining and executing strategies that drive growth, simplify complexity, and enhance customer experience. You will influence senior leadership, simplify product complexity, and ensure compliance while delivering solutions that enhance customer experience and strengthen competitive positioning. Learn more about the career areas and business divisions at wellsfargojobs.com.

In this role, you will:

• Drive strategic execution of credit card initiatives, ensuring alignment with business priorities

• Analyze market trends and deliver actionable insights on industry, customer segments, pricing, and profitability

• Assist in shaping product, credit, and marketing strategies responsive to macroeconomic conditions

• Evaluate product features, credit policies, and marketing programs to improve positioning and performance

• Partner with cross-functional teams to deliver high-quality outcomes

• Contribute to strategies that simplify product features and enhance customer experience

• Ensure compliance and regulatory standards are met across all initiatives

• Define and lead strategic initiatives for the credit card portfolio, ensuring alignment with enterprise priorities and financial objectives

Required Qualifications:

• 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Proven experience with a leading credit card issuer or in management consulting within financial services, with exposure to consumer lending products (credit cards, auto loans, personal loans)

• Familiarity with credit policy, risk frameworks, and regulatory compliance considerations

• Experience with competitive analysis, market research, and benchmarking to inform product strategy

• Comfort with financial modeling and understanding of P&L drivers, pricing, and profitability

• Exceptional verbal, written, and interpersonal communication skills, with the ability to influence and tailor messaging for diverse audiences, including senior leadership

• Experience building strong relationships and collaborating effectively across multiple lines of business in complex, matrixed environments

• Highly organized and adaptable, skilled at prioritizing and delivering results in fast-paced, dynamic settings

• Strong analytical and conceptual thinking, with experience in data-driven decision-making and the ability to create clarity amid ambiguity

• Strong strategic thinking and problem-solving skills, with the ability to structure ambiguous problems, deliver actionable recommendations, and make sound decisions grounded in market insights and business logic.

• Experience preparing polished, executive-level presentations, metrics, and reports for leadership review

• Results-driven mindset with a track record of achieving objectives through cross-functional teams

Job Expectations:

• Ability to travel up to 10% of the time

• Willingness to work on-site at stated location on the job opening

• This position offers a hybrid work schedule

• This position is not eligible for Visa sponsorship

Job posting may come down early due to volume of applicants.

Locations:

• 550 S Tryon, Charlotte, NC 28202

• 2200 Concord Pike, Wilmington, DE 19803

Required locations listed above.

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$119,000.00 - $206,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life