Marketing & Communications Manager

 

Job Summary

$73,495 - $115,378 / year, DOQ + Full-Time County Benefits 

Manages the development and implementation of the library’s marketing and communications including traditional and digital media strategies for all library divisions, projects, collections, programs and facilities.

Responsibilities: 

• Responsible for the effective supervision of assigned staff to include selection, performance management, employee relations,
  training, prioritizing and assigning work and related activities.
• Oversees and coordinates the direction and development of all public information, communication and marketing efforts.
• Develops, implements, and evaluates a comprehensive marketing strategy and brand identity to effectively tell the library’s story
  and communicate the library’s services, collections, and programs.
• Conducts surveys and works with focus groups, neighborhoods, organizations, and institutions to respond to community needs.
• Manages library website including coordinating the web team, web design, content presentation, and visual elements; works with
  library vendors to coordinate website construction, updates, and app development.
• Collaborates with library director and staff to ensure WRL’s identity and brand is relevant, compelling, and is fully aligned with its
  strategic goals; evaluates trends, assesses new data, and keeps up-to-date with website design, marketing, and branding; assists
  Friends of the WRL Foundation in the development of compatible marketing and informational materials.
• Identifies and applies for state and national library awards and system recognition; supports project needs, initiatives, strategic
  goals, and participates on library-wide committees as needed.
• Coordinates scheduling, promotion, and presentation standards for all library gallery spaces, ensuring alignment with WRL’s brand, programs, and community engagement goals.
• Performs other duties as assigned.

Qualifications:

• Any combination of education and experience equivalent to a Bachelor’s degree in marketing, communications, graphic and
  commercial design or a closely related field; experience in communications producing digital and printed marketing materials,
  developing and implementing a comprehensive dynamic marketing and brand strategy.
• Must possess reliable transportation to work site(s).
• Knowledge of leadership techniques, principles and procedures to assign work, schedule, supervise, train, and evaluate the work of
  assigned staff; principles and processes for providing customer service including setting and meeting quality standards for services,
  and evaluation of customer satisfaction.
• Knowledge of effective public relations practice, methods, and techniques; knowledge of effective training practices, methods, and
  techniques; knowledge of Internet site management and programming html preferred.
• Knowledge of marketing principles and digital content creation as part of an integrated marketing campaign.
• Hands-on knowledge of the creative process, graphic design elements, webpage design, and brand development.
• Skill and experience with WordPress, Adobe, and other digital tools in developing and maintaining webpages and other digital
  content; computer software, especially Microsoft Office Suite.
• Ability to effectively communicate concepts and feedback to designers and content producers.
• Ability to be innovative, self-motivated, creative, entrepreneurial, and energetic; establish and maintain effective working
  relationships with staff members, the public, media and vendors; appropriately handle sensitive information and maintain
  confidentiality; engage with staff across all library divisions and with the library’s strategic goals and directions; work
  collaboratively as part of a team on a variety of projects.

Job Locations & Conditions:

• Duties are performed primarily in an office setting.
• Eligible for regular telework.
• Requires the ability to travel among various work sites.
• Performs work safely in accordance with department safety procedures and County Safety Program; operates equipment safely and
  reports any unsafe work condition or practice to supervisor.
• May be required to report to work to serve customers during emergency conditions; may be assigned to report at a different time
  and location and to perform different duties as necessary.