Sr Social Business Specialist - Content Creator

Department:

Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

As a Sr Social Business Specialist, you’ll help bring Southwest’s social strategy to life by leading enterprise-wide programs, managing digital creator partnerships, and creating compelling content for Getaways by Southwest Instagram and TikTok channels. You’ll serve as a seasoned community manager across internal and external platforms, engaging in key conversations and identifying opportunities to enhance brand reputation, drive revenue, and deepen Customer and Employee engagement. From shooting and producing social content to activating A/B tests and supporting internal collaboration tools, you’ll play a hands-on role in shaping Southwest’s digital voice. You’ll also monitor social insights to proactively identify risks and opportunities, while also mentoring others and helping grow a Culture of innovation and connection across Southwest.

Additional details

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.   
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics. 

Responsibilities

• Create and execute social media programs that create brand loyalty, revenue streams, Customer insights, increased Reputation, and Employee engagement
• Serve as a seasoned community manager across internal and external social media platforms, engaging with key influencers and in key conversations to enhance Southwest’s reputation
• Manage relationships with social media influencers and content creators and create and execute campaigns that support key business priorities
• Develop content for internal social network that increases adoption and engagement among Employees
• Support the adoption of internal collaboration tools and social media platforms through communication, training, and programs
• Identify and lead exploratory efforts and pilot programs that support the development of new social and digital programs
• Works in the Listening Center and is watchful for opportunities and risks that may arise from social media insights
• May perform other job duties as directed by Employee’s Leaders

Knowledge, Skills and Abilities

• Strong knowledge and understanding of social and digital media landscape
• Skilled in creating and executing social media programs that drive organizational performance in the areas of Communication, Marketing, and Engagement
• Skilled in identifying and curating stories through social media engagement and/or listening tools that support the Company’s goals and objectives
• Skilled in performing social listening and content performance analysis through social media management tools and making recommendations based on insights
• Skilled in prioritization of projects with time constraints and complete them in a timely manner
• Skilled in handling multiple projects simultaneously with strong attention to detail
• Skilled in listening to, understanding, and communicating ideas presented in writing and/or in speaking with others
• Skilled in coming up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem

Education

• Required: High School Diploma or GED

Experience

• Intermediate-level experience, fully functioning broad knowledge in:
  • Social media content planning, calendaring, publishing, listening, and measurement
  • Short-form and long-form content production via photography and video editing across multiple social platforms

Licensing/Certification

• N/A

Physic