Product Marketing Manager - Bask Bank
Texas CapitalAbout the role
Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.
While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.
Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).
Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.
The Product Marketing Manager, Bask Bank will work closely with the Bask Bank team to develop proactive marketing strategies, campaigns, and go-to-market plans that drive customer acquisition, engagement, deposit growth, and retention for Texas Capital’s digital banking platform. This role requires strong experience in fintech, digital banking, B2C marketing, and data-driven growth. The ideal candidate understands how to market digital financial products to consumers across the full funnel, from awareness and consideration through conversion, onboarding, engagement, and retention.
This individual will partner closely with product, digital, analytics, brand, content, marketing technology, and performance marketing teams to create campaigns, messaging, and customer experiences that support Bask Bank’s growth objectives. The role also requires a strong ability to translate customer insights, product features, competitive dynamics, and performance data into clear marketing strategies and executive-ready recommendations.
Responsibilities
Define and maintain Bask Bank’s positioning, value proposition, audience segmentation, and messaging framework in partnership with brand, product, digital, and business leaders.
Develop and manage go-to-market calendars for Bask Bank products, campaigns, digital initiatives, and customer engagement programs.
Define product marketing strategies that support digital customer acquisition, funded account growth, deposit growth, onboarding, engagement, retention, and cross-sell opportunities.
Maintain a deep understanding of Bask Bank’s product portfolio, including digital savings products, checking, rewards, deposits, digital banking capabilities, and customer experience features.
Partner with product, digital, analytics, and performance marketing teams to identify customer needs, market opportunities, competitive positioning, and growth levers.
Develop marketing assets and messaging that support each stage of the digital customer journey, including awareness, consideration, conversion, onboarding, activation, engagement, and retention.
Partner with content, brand, digital, lifecycle, and sales enablement teams to develop web content, landing pages, email campaigns, product one-pagers, app/web messaging, customer communications, and campaign assets.
Coordinate cross-channel execution across paid media, search, social, website, email, affiliate, direct mail, app/web experiences, referral campaigns, and lifecycle marketing.
Support digital-first campaigns that improve conversion, funded account
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