Financial Content Strategist II - Reseda Group

Reseda Group helps credit unions thrive by delivering innovative products and solutions to their members and communities. Reseda Group is a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. Driven by a shared goal of building better – everything – for members, Reseda Group invests in strategic partners bringing new technologies, digital resources and industry solutions to market. Learn more about us at https://www.resedagroup.com/

The Financial Content Strategist (Reseda Group) is responsible for creating high-quality, compliant, and engaging educational content that helps people better understand financial products and make informed decisions. This role works collaboratively with subject matter experts, Financial Education teams, Product teams, Marketing, and Client Success teams to produce clear, accurate content for web pages, guides, tools, and campaigns focused on banking products and services.

As part of the team, this individual will focus on strategically curating ideas, developing and researching content as needed to create educational articles (e.g. mortgages, loans, savings, budgeting) as well as digital content for web, social, and other communication channels. FAQs, glossary content, interactive frameworks (where applicable), short format videos, campaigns, newsletter and other communication areas will also be a focus.

Work Location: This position is a remote role within the State of Michigan.

Schedule: Monday - Friday 8:30am - 5:00pm, occasional work done after hours as needed

Compensation & Benefits: 

• Salary: $85,000-100,000+, dependent on experience 
• 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums 
• Up to 26 days of PTO within your first year, as well 11 Paid Holidays
• 401(k) with company match
• Up to 12 Weeks of Paid Parental Leave

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment. 

Essential Duties and Responsibilities:

Financial Content Strategist I: 

• Produce clear, accurate financial education content, and short video clips, under guidance
• Understand products and services offered by credit unions and banks to support the writing and development of content for educational pages, websites, resources, and other communication materials
• Research financial topics and translate complex information into reader-friendly language
• Work closely across teams to review and ensure accuracy and regulatory alignment
• Perform content QA and proofreading tasks to verify effectiveness in conveying the necessary message, ensuring consistent brand tone, quality, and accuracy of information as to content, grammar, spelling, and typographical errors
• Participate in editorial planning and content calendar execution
• Support SEO best practices, keyword integration and readability
• Manage and optimize CMS to ensure efficient content creation, organization, and distribution across channels
• Develop and maintain cooperative working relationships in and outside of department
• Manage several projects concurrently
• Perform other duties and assist other employees, as assigned

Financial Content Strategist II:

• All of the Financial Content Strategist I duties and responsibilities
• Own the end-to-end writing process for educational content
• Lead topic research, audience analysis and content outlining using new statistics, data, and information to add to existing or create new financial education content
• Draft, revise, and finalize educational content with minimal oversight
• Collaborate cross-functionally with product, marketing, and other divisions to align messages
• Provide guidance on tone, structure, and educational approach for all content developed
• Contribute to content strategy discussions such as topic selections, knowledge gaps, user needs, etc.
• Mentor tier 1 employees and assist with editorial workflows
• Leverage data and analytics to improve content effectiveness
• Work with management to create and implement special projects based on product roadmap
• Proofread documents from others