Director, Oncology Market Access Marketing

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

AbbVie is looking for a Director of Oncology US Market Access Marketing, ETENTA. This position is responsible for market access marketing leadership for ETENTA (etentamig), a bispecific antibody in development for Multiple Myeloma. ETENTA is in late-stage clinical trials and would represent AbbVie’s first launch in Multiple Myeloma, a key strategic priority for the enterprise.

The Oncology Market Access Marketing Director for ETENTA will be accountable for market access marketing strategy across all payer channels, including Commercial, Medicare, Medicaid, VA, and other relevant access segments, as well as key account and community oncology channels, as applicable. This role will lead strategic alignment with Market Access field teams and coordinate strategy, communication, and alignment across US Market Access channel and policy partners, the Oncology Commercial Organization, and US Medical Affairs. As the market access marketing subject matter expert for the ETENTA Integrated Brand Team, the Director will develop market access strategies and tactics that support brand objectives and reflect ETENTA’s clinical, economic, and competitive profile within Multiple Myeloma. The role will also be responsible for shaping value stories, tools, and customer engagement approaches that resonate across payer, provider, institution, government, and community stakeholders. The Director will leverage data, analytics, and strategic insight in all aspects of the marketing function, while providing positive leadership and fostering alignment with US Market Access’ Ambitious Cultural Vision.

Key Responsibilities Include:

• Provide leadership and direction for Marketing vision, strategies, plans and resource investment for ETENTA.  Encompass a “One for All AbbVie” mindset and perspective in all strategies.
• Able to build a value proposition by articulating the business strategy and economic choices for each stakeholder.
• Act as a Market Access contact for Oncology leadership relative to Plan, LBE, LRP and other financial & planning processes.
• Collaborate effectively with critical functions including Brand Marketing, GPO Marketing, Trade Marketing, Payer and GPO account teams, Market Access Insights, Medical Payer Strategy, Legal, and the Office of Ethics and compliance.
• Set tone and priorities for scale and scope of accountability. Influence and persuade across multiple external and internal stakeholders and partners.
• Serve as a US Market Access and reimbursement subject matter expert and providing appropriate input to the Pipeline Market Access team and through membership and participation in relevant product Value and Access Teams (VATs).
• Infuse AbbVie Ways of Working and Talent Philosophy in day-to-day leadership and overall management of the business. 
• Uses coaching effectively and efficiently to influence cross-functional partners.
• Determine appropriate action, execution, tracking and monitoring of projects by employing scenario planning, segmentation, positioning, innovation, creative development, investment optimization as needed.

Qualifications

Basic Qualifications:

• Bachelor’s Degree required.
• 10+ years of pharmaceutical experience with cross-functional experiences including field sales, finance, market analytics, brand marketing are all valued.
• Experience with pharmaceutical marketing principles and practices, including a demonstrated ability to develop strategic plans, conduct and interpret market research, and understand the regulatory environment.
• Strong communication skills, demonstrated ability to work cross-functionally, and ability to build strong stakeholder relationships across matrix environments
• Optimistic, inquisitive, solution-oriented, and able to drive results independently