Senior Product Marketing Manager, Core Checkout

Company Description

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

Job Description

Shopify is seeking a Senior Product Marketing Manager that will be responsible for building awareness and driving adoption of Shopify Checkout across merchants and developers. They will work closely with cross-functional teams to determine the right go-to-market approach across product positioning and messaging, highlighting how Checkout fits into the overall platform story.

The ideal candidate will have a solid understanding of merchant and developer audiences, as well as the product life cycle. This person will have excellent written and verbal communication skills, and proven product marketing experience – preferably in the eCommerce or B2B space. The ideal candidate will be a collaborative team player who brings energy and creativity to deliver high-impact marketing communications that highlights brand value and delivers measurable results to the business. The ideal candidate will thrive in a fast-paced, growth-oriented eCommerce or business technology environment. 

The Impact You Will Have

• Own the go-to-market strategy and process for product, aligning initiatives across the customer lifecycle
• Define the best approach to communicate the value of Shopify Checkout, understanding user segmentation, product roadmap, market trends, and strategy
• Shape the narrative around the value of Shopify Checkout to prospects and customers
• Own the content strategy around Shopify Checkout, including what content is surfaced and when
• Lead efforts around differentiated, compelling product messaging and content to create engaging experiences for prospects and customers
• Drive adoption by effectively communicating the value of features, proof points, and use cases
• Partner with cross-functional teams to execute go-to-market plans that further adoption
• Understand data and insights, developing a deep understanding of our target audience across merchant and developer use cases
• Identify, monitor and analyze content performance relative to business goals
• Be an expert in product execution and delivery with attention to detail

Qualifications

• Experience in product marketing, preferably in the B2B or eCommerce space
• Experience developing content and writing engaging stories with a deep understanding of merchants and developers in the commerce space
• Ability to leverage data, insights, and research to drive decisions and measure the impact of efforts
• Excellent written and verbal communication skills
• Comfort with being a flexible, cross-functional team player in a fast-paced, often ambiguous, environment
• Strong project management skills with the ability to prioritize efforts based on need
• Ability to succeed in a fast-paced and rapidly changing environment

Additional Information

Interested? Hit apply and let us know why you’d be a great match for the role!    

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities,