Director, Market Research - NS

Band

Level 6

 

Job Description Summary

The location for this role is East Hanover, NJ and will not have the ability to be remote.

 

Job Description

The Insights and Decision Science (IDS) team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the Dir, Market Research, this role is pivotal in harnessing the power of insights to support informed decision-making. 

 

This role is dedicated to understanding the perceptions and behaviors of HCPs, patients and payers, ensuring that the organization is fully aware of the evolving market dynamics and customer needs. The Dir, Market Research fosters a culture of innovation and collaboration, working closely with cross-functional teams to deliver and integrate comprehensive insights around stakeholder perceptions, market barriers, and product positioning that support the development of tailored engagement strategies and optimized marketing efforts across HCPs, patients, and payers for therapeutic areas. 

Key Responsibilities:

• Conduct market research projects under their TA to gather data on HCP market perception, sentiment, and awareness of treatments. Proactively collect ongoing feedback from HCPs on product use, clinical outcomes, and patient impact 

• Execute research activities related to their TA to assess patient attitudes and perception of Novartis products, their awareness of treatments and the impact of patient support programs on brand perception 

• Assist in identifying and prioritizing initiatives where MR can support internal functions and the specific TA and contribute to setting yearly goals for teams supporting therapeutic areas 

• Provide data and insights to inform inputs for forecast models through opportunity assessment and demand estimation research 

• Gather and analyze data to support Market Access research on payer needs, pricing strategies, rebate structures, and market access barriers, including regulatory and pricing challenges 

• Coordinate with external vendors to ensure research projects are conducted effectively and insights meet the needs of specific business partners  

• Collaborate with Provider I&A and Human Insights & Behavior Science teams to collect data on key drivers influencing HCP and patient beliefs, behaviors, and barriers to adoption  

• Work with the Marketing team to