Premium Midscale and Economy - ENA - Paris, London, Munich, Warsaw - Director eMerchandising & Campaigns Brands Europe North Africa F/M

Company Description

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Job Description

The Director eMerchandising & Campaigns Brands Europe North Africa is responsible for the online merchandising for all Premium, Midscale & Economy Brands websites across Europe & North Africa. She/He is accountable for the campaign activation and associated content creation in line with the business needs and coordinated with our activity calendar. She/He plans campaigns and promotions together with the other Commercial departments (Brands, RM..) including the eCommerce channels teams. 

TASKS/ MAIN ACCOUNTABILITIES:
eMerchandising & Campaigns
•    Own multi-brands’ merchandising and campaign strategy and planning for Europe & North Africa.
•    Accountable and Responsible for increase in conversion, qualified traffic and revenue generated via Accor Europe & North Africa Brand websites. 
•    Serve as the key point of contact for your areas of ownership, locally as well as with Central.
•    Lead the 360º campaign activation for Brands in coordination with channel owners to ensure a full funnel approach (answering to Brands briefs and business targets).
•    Proactively coordinates and exchanges with all relevant interfaces, especially with all digital channel activators, Brands & Marketing team, Loyalty, Revenue Management, and BI.
•    Manage and coordinate copywriters and agencies to create target group relevant content according to the offer, customer segmentation strategy, brand TOV and brand guidelines.
•    Ensure quality and relevancy of the website content and support teams in translation and validation activity across all web levers and languages. 
•    Measure continuously performance and improvement of KPIs such as qualified traffic, bounce rate, conversion rate and revenue.
•    Establish a regular A/B testing within Campaign activation schedule to assure test & learn approach within team, driving continuous campaign improvement and optimize activity against agreed KPIs (traffic, sales, conversion and cost).

Leadership and team management
•    Manage, develop and motivate direct reports.
•    In charge of appraisals, development and succession plan
•    Foster a culture of sharing, trust and recognition.

Qualifications

QUALIFICATION / COMPETENCIES:
•    Business degree, ideally within Digital Mktg.
•    Expert knowledge of CMS tools (e.g.: AEM).
•    Deep knowledge of web analytics tools (e.g.: Google Analytics).
•    Highly data-driven and results focused.
•    Working with cross-functional team with multiple project owners .
•    Customer-oriented & target group-focused.
•    Strong communication, management & organizational skills.
REQUIRED SKILLS AND KNOWLEDGE:
•    Fluent English mandatory
•    Speaking another EU language is a plus

EXPERIENCE NEEDED:
•    Min. 5 years relevant experience in Online Marketing & E-Commerce, SEO, Content & web shop Mgmt.
•    Proven track record in managing teams, and working in a matrix environment
•    Ability to handle multiple tasks and tight deadlines with confidence and ease.
•    Strong leadership skills (ideally with an international experience), collaborative working mode
•    Proactive, result driven and able to navigate in a fast paced environment

Additional Information

Our values: BeAllyouArewithallyourhearth
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, resolutely turned towards others and the world around us.
- Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, and all the stories that make us up. We encourage the diversity of our personalities.
- We take care of the world around us: our teams, our clients, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforg