Technical Product Marketing Analyst

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Visa is seeking a talented and driven Technical Product Marketing Analyst for our Value-Added Services Marketing Team. In this role, you will bridge a critical gap that sits between product experts and creative storytellers and designers, responsible for leading the effective communication of complex technical products to a wide range of audiences.

Your role will involve blending product and payments knowledge with a keen ability to creatively translate technical information and concepts into compelling narratives that strengthen and deepen the messaging and materials we create. This role requires a dynamic individual who can quickly learn and understand our rapidly evolving market, products, and customer needs, while capturing value and functionality, and delivering adept storytelling that conveys a clear and convincing message.

As part of our team, you will be at the forefront of our company's efforts to position our Risk and Identity Solutions effectively in the marketplace. You will also support the creation and delivery of our Global Sales Play narratives and assist our design and solution marketing teams in connecting and facilitating conversations at the intersection of product, marketing, sales, and GTM activities. If you are a versatile marketer with a passion for deeply understanding products to communicate value, or if you have a background in product with a talent for delivering the story and “why” behind solutions, so that it is easily understood by your customers, we would love to hear from you!

Key Responsibilities:

• Technical Acumen: Assist in understanding and articulating complex technical concepts and translating them into compelling marketing content, sales enablement materials, and solution narratives. Able to understand and validate the accuracy of demos and flow diagrams captured from technical teams. Experience working closely with engineering or product development teams is essential.
• Cross-Functional Collaboration: Drive initiatives within cross-functional teams and collaborate with stakeholders across product management, sales, design, marketing, and engineering. Influence and drive consensus in a matrixed organization.
• Research and Market Insights: Partner with our Competitive Intelligence and the Analyst Relation teams to help capture, validate, and incorporate findings to strengthen marketing collateral and product strategies.
• Drive Meaningful Materials: Push teams to go deeper with concepts and messaging to connect with our audiences and enable product leaders and sellers who are taking our message to market.
• Storytelling and Narrative Building: Assist in developing clear, compelling narratives that highlight the value of Visa’s solutions, effectively translating complex product strategies into relatable and persuasive stories. Think like a journalist to uncover insights, ask the right questions, and ensure our narratives are both impactful and relevant for sellers and buyers.
• Strong Communicator: Effectively articulate messaging and communicate across a wide spectrum of stakeholders and leaders. Ability to ask great questions, be a good listener, communicate concisely, and willing and able to speak up when clarification is required is a key to success.
• Growth Mindset Life-long learner who continually stretches themselves to learn more and test their boundaries in risk, payments, and product knowledge. Comfortable with change and ambiguity, and willing to actively pursue answers or ask questions to understand more.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

• 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Preferred Qualifications

• 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• Ideal candidates would have a Bachelor’s degree in Marketing, Business, Finance, or IT related fields. MBA or Masters showing a strong mix of technical and marketing acumen preferred.
• Minimum of 3+ years of experience i