Principal Customer Marketing Manager

Our Mission: 

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. 

Our People: 

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology.  6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. 

We want 6sense to be the best chapter of your career. 

 

The Role: Principal Customer Marketing Manager  

The Opportunity: 

We are seeking a skilled and experienced Principal Customer Marketing Manager to drive impactful strategies aimed at retaining customers, boosting usage, increasing adoption, and minimizing churn. In this role, you will be responsible for planning, executing, and measuring programmatic initiatives while leveraging 6sense tools and data to optimize customer retention efforts. You'll collaborate closely with cross-functional teams, including Marketing, Customer Success, Operations, Product Marketing, Product Management, and Adoption BDRs, to ensure alignment and maximize effectiveness. 

Key Responsibilities: 

Play Strategy, Management, and Execution:  

• Develop and execute customer-centric marketing plays across multiple channels including email, digital, social, direct mail, webinars, and events that increase adoption and usage, and reduce churn 
• Align with broader customer marketing team to ensure each customer channel is leveraged as appropriate to activate the strategy of each play (RevCity, NewsTeam 6, Coffee Talks, Quarterly Product Updates, Customer Story Hour, etc.)
• Create and manage detailed plans, including objectives, KPIs, target audiences, messaging, channels, stakeholders, and key milestones  
• Oversee the end-to-end execution of plays, from planning and development to launch and post-campaign analysis
• Project manage workstreams and key milestones to ensure delivery; communicate throughout the planning process with cross-functional stakeholders, collect feedback and input, and leading decision-making processes  
• Manage campaign budgets, timelines, and resources effectively 

Customer Insights, Analysis, and Optimization:  

• Leverage the 6sense platform and predictive insights to understand customer behaviors, needs, and trends. You’ll be our resident 6sense expert and use our tools daily while setting the bar for excellence about how 6sense customers can achieve similar success.  
• Utilize customer insights and data to inform play strategies to increase usage and adoption while proactively addressing at-risk customers  
• Track and analyze campaign performance metrics, including engagement rates, conversion rates, and ROI
• Implement optimization strategies to enhance paly effectiveness and achieve desired outcomes
• Prepare and present reports on play performance to senior management  

Cross-Functional Collaboration: 

• Work closely with customer success, operations, marketing, and product teams to build buy-in, ensure cohesive planning, unite team members around execution, and rally together around analysis
• Collaborate with product teams to ensure alignment between campaign objectives and product offerings
• Coordinate with creative and content teams to develop compelling messaging, design, and play themes
• Leverage existing assets as much as possible, and where needed, coordinate with cross-functional teams to address content gaps 

Qualifications: 

• Bachelor’s degree in marketing, communications, business administration, or related field.
• Minimum of 6+ years of experience in Customer Marketing ideally in the b2b Saas space
• Demonstrated accountability for technical areas