Senior Director, Marketing Insights & Analytics

#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

The Senior Director, Marketing Analytics & Insights will contribute to Nutrafol’s growth by identifying actionable insights that enhance the customer experience and drive revenue growth across the organization's various sales channels. The ideal candidate will have a passion for understanding consumer behaviors, a consistent track record of successfully tackling complex measurement challenges in digital channels, and a strong foundation in the B2C/DTC e-commerce space.

The ideal candidate is data-driven, results-oriented, and comfortable operating across all levels of the business, from strategic to tactical. Reporting to the VP of Data & Insights, this role will be filled by a high performer with experience developing tools to predict revenue and spend recommendations, identifying and quantifying high-value actions, and identifying and understanding the behavior of audience segments/cohorts.

The team's perfect fit is someone who is energized by working with fast-paced, entrepreneurial teams with a high degree of ownership. This role requires comfort working with complex challenges, appreciation of white space, and the ability to work with stakeholders across marketing, technology, and business roles.

Responsibilities:

• Oversee the development of key analyses using data, insights, measurement, and data science to influence and support the organization's marketing strategy and align with overall business goals
• Lead the design and application of innovative solutions in areas such as attribution, media mix modeling, media spend planning, incrementality, experimentation, and lifetime value
• Own and develop a robust revenue forecasting model that supports leadership in understanding how we are performing within a current month and where we are estimated to land for the year,  based on historical trends and forward-looking assumptions
• Continually evolve analytics processes and tools in innovative ways; incorporating new sources of data and scientifically validated assumptions to improve understanding of Nutrafol’s digital business and customers
• Leverage analyses and insights to support improvements in customer experience and e-commerce revenue growth
• Identify and understand the behavior of buyer segments/cohorts
• Work in collaboration with team leads of Growth Marketing, Product Marketing, Brand Marketing, Retention Marketing, and Digital Product in order to realize the company’s strategic vision
• Manage a team who is responsible for mining Nutrafol.com traffic, engagement, and sales data to drive actionable insights on a product, category and general business level
• Partner with the Business Intelligence team to deliver meaningful customer insights through development of automated and ad-hoc reports
• Partner with Data Engineering to bring various models / tools / data science practices to life in an automated fashion via the data warehouse

Requirements:

• Bachelor's degree in marketing, statistics, mathematics, economics or other quantitative discipline
• 10-12 years of hands-on experience in digital marketing analytics within the eCommerce space
• 5+ years of experience managing team members
• Deep understanding of statistical methods and experiment design to measure cross-channel marketing performance
• Experience with predictive analytics and digital experience personalization
• Advanced capabilities in extracting and manipulating large data sets using SQL or similar tools
• Strong analytical skills and ability to synthesize data and simplify findings to solve business issues or identify opportunities
• Experience in building reports and visualizations using Tableau
• Expert knowledge of digital analytics, including systems like Google