Product Marketer

About CyberCube:

• The market leader in digital analytics 📊 with the mission of delivering the world’s leading cyber risk analytics 🌐 on one of the most critical risks of today and the future.

• Exceptionally well-funded startup 💰 that has raised over $100MM from top-tier investors.

• Explosive team growth 🚀 (from 15 employees in SF to 100+ globally 🌍).

• Used by 75% of the top 40 US and European cyber insurance carriers & surpassing 100 clients in 2023 with a >99% retention rate. 

• CyberCube and its products win industry awards 🏆 every year. (eg. Cyber Risk Solution of the Year & InsurTech Product of the Year). We were recognized with 17 awards in 2023. 

• Senior leadership is committed to attracting, developing, and exciting exceptional people from diverse backgrounds and enabling them to work collaboratively across disciplines to do the best work of their careers.

• At CyberCube, we drive ownership for excellence ✅, empowering our team to take initiative, deliver results, and continually raise the bar.

• Named on Forbes’ America’s Best Startup Employers list three years in a row (2021, 2022, 2023)! 🎖️

• Learn what it’s like to be part of CyberCube’s mission: Watch this leadership team interview! 🎥

About the role:

We are seeking a conscientious, internally motivated Product Marketer with 2+ years of experience in insurance, marketing, SaaS, or product marketing. This role is critical to driving market research, positioning, sales enablement, product adoption, and go-to-market strategies for our platform and solutions. You will work cross-functionally to support product launches, customer advocacy, segment-specific initiatives, and strategic content development to enhance CyberCube’s market presence.

Key Responsibilities

1. Market Research & Expansion

• Conduct market research to inform product positioning, competitive intelligence, and global expansion strategies.

• Develop and refine segment-specific strategies, objectives, and initiatives to drive adoption and market growth.

2. Voice of the Customer & Social Proof

• Capture customer insights through interviews, surveys, and engagement strategies to inform messaging and product decisions.

• Develop and maintain customer case studies, testimonials, and social proof assets for marketing and sales enablement.

• Support client appreciation initiatives to enhance customer retention and advocacy.

3. Positioning, Messaging & Content Development

• Support positioning and messaging efforts for CyberCube’s products and services, ensuring alignment with market needs.

• Collaborate on the creation of company collateral, reports, and thought leadership content to enhance brand authority.

• Organize and support SME-driven thought leadership content to strengthen industry presence.

4. Product & Partner Marketing

• Assist in product and feature launch planning and execution, ensuring cross-functional alignment.

• Develop and maintain segment-specific product collateral, including one-pagers, decks, and sales enablement materials.

• Support partner marketing initiatives by developing co-branded assets and messaging.

5. Sales Enablement & Cross-Functional Coordination

• Conduct sales enablement research to ensure teams have the right tools, content, and messaging to engage prospects effectively.

• Coordinate cross-functional teams to improve collaboration, communication, and execution of marketing initi