Sr. Director, Marketing Operations and Analytics

Onwards Together!

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.

Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Location: 4 on-site days a week in Sunnyvale, CA Headquarters.

Our Team's Vision:

Illumio’s Marketing team creates and develops our global brand and drives pipeline creation. We are building on our position as a Zero Trust Leader to help organizations stop cyberattacks and ransomware from spreading into cyber disasters. We are known in the industry for our category-building approach to solving customers’ problems and we achieve this by working together as a tight-knit team both within Marketing and across the company. Come join one of the most creative, innovative, and fun marketing teams. You will find new opportunities to do your best work and the freedom to set your own goals and define your path to success!

The Senior Director of Marketing Operations & Analytics is responsible for building and operating the systems, data infrastructure, and measurement frameworks that power Illumio’s global marketing organization. This leader ensures marketing investments translate into measurable pipeline and revenue impact by delivering the operational discipline, analytics, and technology required to scale demand generation.

This role partners closely with Marketing leadership, Sales Operations, Finance, and Revenue Operations to define how marketing performance is measured, forecasted, and optimized. The Senior Director will lead the marketing analytics roadmap, oversee the marketing technology ecosystem, and build a high-performing team responsible for turning data into actionable insight.

The ideal candidate combines deep expertise in marketing analytics, operations, and revenue systems with strong business judgment. They are comfortable building scalable processes, leveraging AI to improve marketing intelligence and automation, and translating complex data into clear recommendations that guide executive decision making.

Your Impact:

Marketing Performance & Analytics

• Own the marketing measurement framework including pipeline contribution, funnel conversion, attribution, and marketing ROI.

• Develop executive dashboards and analytics that provide clear visibility into marketing performance and pipeline impact.

• Lead the evolution of funnel modeling and forecasting across both lead-based demand models (MQL) and account-based engagement models (MQA), including hybrid environments.

• Deliver insights that identify opportunities to improve campaign performance, conversion rates, and pipeline efficiency.

• Establish experimentation and testing frameworks that allow marketing teams to continuously optimize campaigns, channels, and conversion performance.

Marketing Operations & Technology

• Own the marketing technology ecosystem including marketing automation, CRM integrations, attribution platforms, and analytics tools.

• Design and scale processes for lead lifecycle management, scoring, routing, and campaign attribution.

• Lead the evaluation, implementation, and ongoing management of multi-touch attribution models and solutions.

• Identify opportunities to leverage AI to improve analytics, segmentation, forecasting, and marketing automation.

• Ensure strong data governance and integrity across the marketing and revenue technology stack.

Cross-Functional Alignment

• Partner closely with Sales Operations and Revenue Operations to align funnel definitions, pipeline management practices, and forecasting methodologies.

• Work with Marketing leadership and Finance to develop pipeline targets, performance benchmarks, and investment models.

• Provide analytical support for quarterly pipeline reviews, campaign performance evaluation, and strategic planning.

Team Leadership

• Build and lead a high-performing Marketing Operations and Analytics team.

• Establish scalable processes and reporting frameworks that support a global marketing organization.

Your Toolkit:

• 15+