Senior Manager, US Brand and Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing
You will work closely with partners across the various lines of business, Marketing, various agencies and vendors to deliver marketing programs that drive our brand and our business forward.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 2-3 days per week on-site at 120 S. LaSalle, while other days will be remote.

How you’ll succeed

• Brand Marketing – Champion brand marketing and contribute to planning, development and execution of integrated marketing campaigns supporting the CIBC brand, key strategic pillars, and CIBC’s digital innovations while ensuring CIBC Brand and Marketing KPI’s are met.

• Ensure effective project management including planning, briefing, execution and measurement of key initiatives. Showcase your experience and ability to develop and lead the marketing. processes from brief writing through to execution and reporting across multi-channel campaigns.

• Work with business partners (internal/external) to execute against approved strategy and implement measures for success.

• Leadership – Provide leadership on the Brand team, influencing both internal and external partners as you deliver Mass Brand Campaigns & strategic work. You will help foster employee commitment to the organization, championing CIBC’s mission, vision and values.

• Manage internal approval processes on programs and campaigns.

• Ensure initiatives deliver against plan objectives, are aligned to strategic priorities and support key marketing principles.

• Maintain internal cross functional relationships.

• Engage with third party suppliers and agency partners.

• Manage related budget reporting for assigned initiatives.

• Co-ordinate tracking results and conducting post campaign analysis with other departments such as research stakeholders.

• Ensure on-going communication and manage on-going weekly status updates on all aspects of assigned projects and responsibilities owned.

• Proactively identify new and effective ways to maximize brand potential and ROI.

• Build and develop relationships with the key stakeholder contacts to become a true trusted business partner.

• Work to bring professionalism, simplicity and caring to all we do.

Who you are:

• You can demonstrate 5+ years of experience in marketing. It’s an asset if you come with a College Business/Marketing degree.

• You have experience working in the US marketplace and implementing brand strategies in this region.

• You're driven to succeed. You are motivated by accomplishing your goals