Social Media Manager, Brand & Campaigns

<div class="content-intro"><p>ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.</p></div><p>ASI currently has a hybrid work model. This position requires in person attendance at our office on Tuesdays and Wednesdays.</p> <p>ASI is seeking a Social Media Manager to own ASI’s organic social media strategy and execution, ensuring social channels support brand alignment, brand elevation, and integrated campaign performance across marketing. This role requires a strong understanding of how organic and paid social work together, the ability to move quickly on timely posting, and a strategic mindset grounded in B2B marketing and industry relevance.</p> <p>Reporting to the VP, Brand &amp; Events Marketing, this individual will function as ASI’s day-to-day organic social lead, responsible for strategy development, content planning, real-time execution, and light community engagement—while partnering closely with copy and design, paid media, brand, and events teams.</p> <p>The salary range for this position is $70,000 - $85,000. Individual pay within the range will be based on role related experience, education, skills, and qualifications.</p> <p><strong>Responsibilities:</strong></p> <p>Strategy &amp; Brand Alignment</p> <ul> <li>Own and evolve ASI’s organic social media strategy in support of brand positioning, thought leadership, and campaign priorities.</li> <li>Ensure consistent brand voice, tone, and visual standards across all social platforms.</li> <li>Translate high-level brand, marketing, and event strategies into effective organic social executions.</li> </ul> <p>Organic + Paid Integration</p> <ul> <li>Partner with paid media teams to ensure organic social complements paid strategy (messaging, timing, creative themes, audience insights).</li> <li>Identify opportunities where organic content can inform paid social performance (and vice versa).</li> <li>Support campaign amplification through coordinated organic publishing.</li> </ul> <p>Content Planning &amp; Execution</p> <ul> <li>Build and manage a structured social media content plan and editorial calendar.</li> <li>Write high-quality, platform-native copy for LinkedIn, Instagram, Facebook, and emerging channels as appropriate.</li> <li>Execute<strong> </strong>on-the-fly posting tied to events, industry moments, news, and trends.</li> <li>Give direction on creative production needs (graphics, short-form video, light video capture).</li> </ul> <p>Community &a