Senior Digital Program Manager

We are seeking an experienced and strategic Senior Digital Program Manager to join Vocal Media’s growing team! As Senior Program Manager, you’ll lead the day-to-day operations of large-scale client social media programs, overseeing a team of program and social media managers while ensuring seamless execution and client satisfaction. You’ll serve as the primary strategic and operational lead for top-tier client accounts, balancing staff management, program logistics, client communication, and high-level decision-making. This role requires strong leadership skills, operational excellence, and the ability to maintain high-quality deliverables while fostering team growth and client relationships.

Responsibilities

• Strategic Program Oversight
• Lead day-to-day management of large-scale social media programs, aligning strategic direction with client goals.
• Coordinate across departments to ensure seamless execution, from content development to performance reporting.
• Serve as a thought partner to senior clients, proactively identifying growth opportunities and innovative strategies that maximize impact.
• Staff Management & Team Development
• Lead and develop a team of strategists to execute social media programs, providing regular coaching, feedback, and professional development opportunities to drive content excellence and team performance.
• Monitor content output and performance across client social media accounts, working closely with team members to track audience data, engagement metrics, and campaign effectiveness.
• Foster a positive, inclusive team culture by promoting collaboration, recognizing achievements, and motivating team members to perform at their best while maintaining high standards of work quality.
• Program Operations & Administration
• Manage program operations, including tracking budgets, analyzing content and audience trends, and hiring and onboarding social media managers.
• Collaborate with internal departments on administrative requirements and tools to execute and optimize programs.
• Client Relationship Management
• Produce comprehensive client-facing reports that showcase program performance, highlight key metrics, provide strategic insights, and demonstrate ROI across social media initiatives.
• Lead weekly client meetings, presenting program updates, facilitating strategic discussions, and serving as the primary point of contact for day-to-day program needs.
• Maintain consistent and proactive communication with clients, responding to inquiries promptly and providing regular program updates that keep stakeholders informed and engaged.

Qualifications

• 6+ years of experience in social media experience in agency, brand, or campaign setting, with at least 3 years in client-facing and/or team leadership roles
• Proven success managing large-scale social media programs and teams
• Strong understanding of platform-specific content strategies (TikTok, Instagram, YouTube, Facebook, etc.)
• Skilled in building strong client relationships and presenting data-informed insights in compelling ways
• Experience leading cross-functional teams and mentoring junior staff
• Comfort with fast-paced environments and balancing multiple priorities
• Familiarity with AI tools and workflow optimization preferred
• Experience with social impact campaigns and purpose-driven brand initiatives

Benefits

• Projected salary band: $90,000 – $100,000 annually
• Health insurance covered at 90% for full-time employees; dental and vision available
• Unlimited PTO and sick leave
• Fully remote work environment with home office setup reimbursement and monthly Wi-Fi stipend
• Flexible hours across all continental U.S. time zones
• 401(k) plan

Vocal Media is committed to developing leaders, policies, and a team culture that embraces diversity and enhances equity. We believe that differences in backgrounds, experiences, and identities lead to healthier organizations and stronger teams. We recognize that our success requires commitment to obtaining and retaining a diverse staff that provides the highest quality services to our clients and creators. Vocal is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity, or disability, or any other legally protected basis. Vocal is committed to providing accommodations to individuals with disabilities in the hiring process and on the job, as required by applicable law. Vocal will not tolerate any unlawful discrimination and any suc